SnowSeekers celebrates its fifth birthday

SnowSeekers celebrates its fifth birthday

For Immediate Release

EDMONTON (Jan. 27, 2014) –Today marks the fifth anniversary of Snow Seekers commitment to inspire people to travel to some of the planet’s best winter destinations in Alberta and British Columbia.

After a year of research and development Jan. 27, 2009, SnowSeekers went “live” with a website, social media channels and a complimentary TV series, of the same name.

 “Since Day One our mission has been to promote and drive more traffic to our favourite places on the planet, namely the snow-filled destinations across Western Canada,” says CEO and co-founder Jim Barr. “Considering our stats, I’d say we’ve achieved that goal.”

Launched in 2009 to capitalize on the growing attention generated by the 2010 Winter Olympics, SnowSeekers has grown into an authority on everything snow for this part of the world. 

Quick stats

Since its 2009 launch, SnowSeekers has:

  • Served up over 850,000 pages on its website
  • Serviced over 415,000 visitors to its website
  • Processed over 210,000 unique users sessions on its SnowSeekers iPhone, Blackberry and Android mobile apps
  • Inspired more than 4,000,000 snow seekersthrough its social media channels 

In total, SnowSeekers has reached more than 4.5 million winter minded travelers through its online, mobile and social media channels. 

 “When you add up all of our distribution points, it totals over 35,000 hours of inspirational SnowSeekers content that has been consumed by audiences around the world.”

Seekers Media, the parent company to SnowSeekers, looks forward to inspiring hundreds of thousands of more snow-seeking travellers in its next five years.   

About SnowSeekers and Seekers Media

Seekers Media, for the past five years, has been on the cutting edge of new media by using the latest in technology to inspire travellers’ experiences. Seekers’ digital services have been profiled by media outlets across North America, including the LA Times, CBC and more. In January 2014, the story of Snow Seekers’ launch is chronicled in this magazine article in American Airlines in-flight magazine.

The company’s media brands, including SnowSeekers and FestivalSeekers, allow travellers to make the most of their experiences in a destination, via an array of innovative mobile, online and social media offerings.  Hundreds of thousands people each year trust Seekers Media and its media brands to help them make their next vacation decision. For more information please visit   

Contact:          Jim Barr
                        CEO & Founder SeekersMedia