Inside the velvet rope

WILL COLFORD, SnowSeekers Inc.

As we approached the entrance to the Pan Pacific hotel, a rhythmic thumping could be heard. Salomon was having a party, and just like its free ski sessions, it was about to go off. 
Past the velvet rope, the SnowSeekers’ team entered a full frontal fun assault. To our right was the Free Ski TV projecting across the dance floor in mind bending HD (check the video out
In front of us was the swag table, complete with the RGB colour spectrum of hats and shirts. Behind that was the full ski line, manned by a model and four tubs of beer. 
Finally to our left, Kelly and Amanda-Jane were just getting the finishing touches on their new clothes … made of paint … only paint.
Slightly distracted by the ‘new clothing line,’ Ryan – sales and marketing for Salomon Canada – took me through the line up. This year’s line has crazy going on, including the rocker, making the skis spring from edge to edge and float better through the deep stuff. 
The line even toys with materials; using innovative cores like bamboo, the materials create unexplored flex patterns, stability, and strength. 
As the party got into full swing, people were pouring into the Pan Pacific to see what all the fuss was about. Standing around with team riders, a few people from Powder Magazine and some others from Tourism Whistler, we realized our everyday conversations about things like Facebook and poutine are way cooler being three feet inside of the rope. 
If their skis are even half as good as the party, skiers who rock the Salomons are going to tear the mountain down.   
P.S. our video director, Brandon Boucher had a great time. Check out the Flickr pics.
Stay tuned for daily blogs, videos and more throughout the Olympics.

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