– June 7, 2011
EDMONTON, AB – SnowSeekers has been invited by the Canadian Government’s Consulate in the Silicon Valley to join 19 other companies; Canada’s most promising new media firms for “48 Hours in the Valley”. One of only three companies west of Toronto and the only company in Alberta, President Jim Barr will be spending the next 48 hours meeting with mentors, venture capitalists and to make a visit to Facebook’s HQ to strengthen its model and learn how it can bring even more value to its advertisers and sponsors.
“The event is produced by the Canadian Consulate and a group called the C100, all Canadian ex-pats who have made it big down in San Francisco and are now looking to give back, helping companies like us grow,” says Barr. This past winter SnowSeekers saw a 600% increase in its social media footprint, traffic to its website and users of their smartphone apps. “We experienced over 150,000 unique travellers who trusted SnowSeekers.ca, connected through social media or put our apps on their smartphones to help make their call on where to ski, stay, eat and enjoy what Alberta & BC has to offer. This next 48 hours is a brilliant opportunity to ensure this growth continues.”
The focus of the “48 Hours in the Valley” event is on advertising, monetization and social media; exploring ways to take existing platforms to their next level. “It’s an intense itinerary, but why not, we’ll be meeting with leading digital media experts, and for us at Seekers this is just the opportunity to take what we have and knock it out of the park.”
For the past year and a half, Seekers Media has been in residence at NAIT’s Duncan McNeill Centre for Innovation. NAIT is in full support of this mission south, sending along with Barr a writer and photographer from TechLife Magazine for a cover story coming out this fall. For more on 48 Hours in the Valley, please click here.
About Seekers Media
In an era of multi-million dollar media giants, Seekers Media, with its first-person content and innovative distribution methods, is the David against the Goliaths, rallying audiences through technology to improve their winter and festival experiences.
Seekers Media develops and licenses social networking platforms, enabling the tourism industry to expand its market reach. It is the parent company to media brands SnowSeekers (www.snowseekers.ca) and FestivalSeekers (www.festivalseekers.com), with additional brands in the works.
SHAW Media, The Canadian Tourism Commission, Travel Alberta, and dozens upon dozens of attractions and tourism amenity providers from across Canada participate in Seekers Media’s efforts that run across TV, video, online, mobile, and a booming social media following.
President; Seekers Media Inc.
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