For Immediate Release
– Oct. 15/09
EDMONTON — A three way collaboration between some of Canada’s finest educators will see the development of a motivational and inspiring documentary. The Canadian Ski Instructors’ Alliance (CSIA) has contracted SnowSeekers, a snow minded new media company, to produce the film.
“We want to show people how available skiing is, how fun the sport can be and how accessible it is for everyone regardless of where you are from or what background you bring to the slopes. We see this film as a huge opportunity to bring all of these factors to light and we, as the part of the industry, share a common goal in introducing and developing the sport of skiing within our communities,” explains Brahm Reinblatt, Marketing and Communications Coordinator for the CSIA. The film will profile the CSIA’s Skier Progression program, allowing for a fun and safe environment while learning to ski.
The 12-minute film and three-minute internet piece, will profile a girl of ethnic background and her toils and triumphs in learning to ski, a journey that covers day one through to enjoying the mountains for her first time.
SnowSeekers, recently recognized as one of Canada’s most innovative companies, is an Edmonton-based firm whose office is within NAIT’s Duncan McNeill Centre for Innovation, a business incubator, affording the company access to an array of amenities including working with some of the school’s top students through this production.
“This is such a great fit because it’s a win - win for all. For me there are two levels to this. On the one level we will take the students and SnowSeekers through the process of making a short documentary. On the second level, it’s an opportunity to work with a growing new media company that has a project ready to go, where the students can attach themselves to the face of where things are going in their industry,” said Cheryl Dalmer, one of NAIT’s Digital Media instructors. Dalmer and her team of ten students from NAIT’s independent video production stream of the Digital Media and IT program will be involved in every process from conception to completion.
“As a filmmaker I want this documentary to inspire people of all cultures and ethnic backgrounds to get out and take ski lessons. If nothing else get out and experience winter. I want to make it clear that anyone can do anything they want if they put their mind to it,” explains SnowSeekers’ Photography Director and NAIT digital media graduate, Brandon Boucher.
Production for the piece begins mid-November for release February 1, 2010.
NAIT is one of the preeminent institutes of technology in Canada, providing real-world education in business, advanced technologies and skilled trades to more than 84,000 learners worldwide. Known for student success, NAIT also engages with business and industry in applied research and innovation and provides corporate training around the world. www.nait.ca
SnowSeekers™ Inc. is a new media company utilizing innovative means to deliver its content including TV, internet and mobile. SnowSeekers is working to help spread the wealth of interest in Western Canada generated by the Olympics. Founded by ski and journalism industry veterans, this team heads into the mountains every season to bring the “best of the best” to its audience.
The Canadian Ski Instructors’ Alliance is a collective of 23,500 members setting the standards for ski instruction in this country. At the Canadian Ski Instructors’ Alliance (CSIA), they value the sport of skiing, its environment, its members, partners and the skiing public. As the leader in the profession of ski instruction and a most valued and respected contributor to the sport of skiing, they develop a safe and positive guest experience, a progressive approach and set national standards in ski teaching. www.snowpro.com
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