ONLINE GUIDE TO ALL THINGS WINTER WELCOMES SIX ADDITIONAL NEW MEDIA PRODUCERS
Calgary, AB (Dec. 7, 2012) - SnowSeekers has the slopes, cross-country tracks and après ski scene covered like no other Canadian media source, with the addition of six new winter-minded correspondents to its team.
The six correspondents report to Editor-in-Chief Lisa Monforton, the former Calgary Herald and Edmonton Journal travel editor who joined Seekers Media in the summer. The team position's SnowSeekers as an informed voice on all things winter in the Pacific Northwest.
“We’ve got an experienced and enthusiastic team of seasoned writers who love nothing more than to inspire people to get out and experience the best of winter,” said Monforton.
The SnowSeekers team, now 20 strong, will be on the ground all winter, telling our social media followers and readers what’s new at all western resorts. They’ll also pass along insider tips on what’s cool in western Canada’s best ski towns - from food and drink, to festivals and off-slope activities.
SnowSeekers’ newest contributors are based in Vancouver, Kelowna, Calgary, Edmonton and Jasper, adding to its current writers, some of whom are based in Pincher Creek, AB, Comox and Rossland, B.C.
The new team are passionate outdoor and nature-loving enthusiasts. They include: Shelley Arnusch, a well-known Calgary lifestyles writer; long-time travel journalist, Joanne Elves, also of Calgary; Vancouver based world-traveller and adventure writer, photographer, Mark Sissons; widely travelled writer and photographer Steve MacNaull, of Kelowna; Jasper-based outdoorsmen and writer Bob Covey and ski writer Stephanie Lake, of Calgary.
For more information contact:
Lisa Monforton
Seekers Media, Editor-in-Chief
403.870.7724
lisa@seekers-media.com
Hinton’s Foothills Research Institute partners with Seekers Media to go mobile with its TransCanada Ecotours Northern Rockies Highway Guide publication.
November 29, 2012
Hinton, AB… The Foothills Research Institute (fRI) has selected Seekers Media for development of the Northern Rockies Ecotour app for iPhone and iPad.
Designed for exploring Alberta’s Northern Rockies Region, this will be a must-have app for road-trippers and locals alike. “Over two million people a year drive through the Northern Rockies Region and the landscape studied by the Foothills Research Institute, yet interpretive media for the human, ecological, and geological history are largely unavailable,” said Bob Udell, Program Lead for fRI’s Forest History Program.The app will compliment the recently published TransCanada Ecotours Northern Rockies Highway Guide, a lavishly illustrated guidebook of the Northern Rockies Region developed by the program.
The mission is to deliver user-friendly information about attractions, accommodations and tourist amenities available near the ecotour routes, which span from Hinton to Valemount and from Grande Cache to Lake Louise, including Jasper. GPS and mapping technologies will allow users to discover points of interest while at the same time act as a “digital concierge,” offering relevant travel information about the nearby tourism amenities.
“Seekers Media looks forward to not only working with fRI but all of the various stakeholders involved in the project. The app will allow content from the wonderfully produced guidebook to be enhanced on a digital platform, allowing travellers to make the most of their experience,” said Jim Barr, CEO of Seekers Media.
The app will be free and will launch in late spring 2013. For more information about the TransCanada Ecotours Northern Rockies Highway Guide, visit ecotour.foothillsri.ca
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For more information contact:
Bob Udell Jim Barr Sean Kinney
Udell Consulting Seekers Media Foothills Research Institute
780.740.5477 780.983.9913
udellconsulting@shaw.ca jim@seekers-media.com skinney@foothillsri.ca
About the Foothills Research Institute:
Since 1992, the Foothills Research Institute (formerly the Foothills Model Forest) has been conducting applied research on the cultural, ecological, economic and social values of Alberta’s forested landscape. To learn more about the Foothills Research Institute please visit www.foothillsRI.ca
About Seekers Media:
Seekers Media, for the past four years, has been on the cutting edge by using the latest in technology to enhance travellers’ experiences. Its mobile offerings have been profiled by various media outlets across North America, including the LA Times, CBC and others. Seekers Media’s smartphone app developments have included the continued evolution of its own popular SnowSeekers offering and a variety of development projects for other organizations. The company’s media brands, which include SnowSeekers and FestivalSeekers, allows travellers to make the most of their experiences in a destination via an array of innovative mobile, online and social media offerings. For more information please visit www.seekers-media.com
For Immediate Release
Aug. 6, 2012 – Edmonton – Seekers Media has added some spice to the special sauce in its business model by welcoming seasoned editor Lisa Monforton to its team.
This addition further enhances Seekers’ ability to deliver compelling and authentic content to snow and festival seeking audiences.
Monforton, former Edmonton Journal and Calgary Herald travel editor, brings with her more than 20 years of experience with marrying words and pictures, bolstering Seekers Media’s strength as the best source of timely snow, travel and entertainment information.
Monforton’s role as SnowSeekers & FestivalSeekers editor will also include head coach for the growing team of correspondents.
“Welcoming Lisa to our team is a stellar development in Seekers Media’s continued evolution,” said Jim Barr, CEO Seekers Media. “We welcome her to not only manage content within the two websites and our mobile offerings but to draw upon her vast travel expertise to help mentor our correspondents on how they can strengthen their story-telling abilities.”
Seekers Media launched its correspondents network in January 2012 and is expanding this winter.
The award-winning journalist and SAIT PR & Communications instructor joins the team to help ensure Seekers Media rewards audiences with authentic, first-person content.
“Seekers Media is a multi-faceted content provider that I am excited and proud to work with,” said Monforton. “No one else is providing adventure seekers with this type of information in such a user-friendly format.
“I’m very much looking forward to working with Jim and the team as we expand the company’s portfolio and provide valuable and timely content to our audiences.”
Heading into its fourth winter season, SnowSeekers is a leading source of information for planning winter getaways in the Pacific Northwest. With a suite of tools spanning mobile, online and social media channels, SnowSeekers empowers winter enthusiasts to plan the best experiences possible. Sharing through our smartphone app and social media tools help people get the most out of their time at a destination.
For more information please visit www.snowseekers.ca
Contact: Jim Barr Lisa Monforton
CEO, Seekers Media Editor & Correspondents Mentor
780.983.9913 jim@seekers-media.com 403.870.7724 lisa@seekers-media.com
For Immediate Release
September 10, 2012 – Edmonton
SnowSeekers, the guide to all things winter, is pleased to announce a new promotion highlighting the start of the 2012/13 winter season which begins 60 days from today.
“Resorts within the Canadian Rockies typically open by the second weekend of November which falls on November 9 this year, so working backwards, today marks the 60 day point,” explains Seekers Media – SnowSeekers CEO Jim Barr.
Barr and his team of correspondents have selected 60 articles from the www.snowseekers.ca website and will be re-releasing one story each day between now and November 9 to get people excited and thinking about the return of the winter season. “This is the time of year when people start itching to get back on the slopes and a program like this should help stoke that fire,” says Barr.
The Seekers team will be leveraging both a social media promotion and paid advertising to help highlight the articles, a technique that is now paying the new media company some solid dividends. “We did a similar content/social media campaign like this during the summer with our other media brand, FestivalSeekers, and were reaching well over 25,000 people a week,” explains Seekers Media’s Engagement Specialist Katie Correlje.
To further activate the community and highlight the start to the season, SnowSeekers is holding a suitcase party contest and over the next 60 days snow seekers can enter to win a trip to one of three mountain resorts for that November 9 weekend.
Heading into its fourth winter season, SnowSeekers continues to gain ground as a leading source of information for those planning winter getaways. With information tools spanning mobile, online and social channels, SnowSeekers allows winter enthusiasts to plan their experience through its website, get more out of their time while in destination through their smartphone app and promote discoveries via social media.
For more information please visit www.snowseekers.ca
Contact: Jim Barr
CEO; Seekers Media
780.983.9913 jim@seekers-media.com
August 2, 2012
FOR IMMEDIATE RELEASE
Edmonton
This July, FestivalSeekers' online audience grew almost 20 times over the same time last year. FestivalSeekers is Alberta's digital guide to inspiring festival-minded road trips.
Launched in June 2011, the media brand www.FestivalSeekers.com has continued to see a strong monthly increase in its audience. Backed by July 2012 website and Facebook analytics, Seekers Media is thrilled to announce that its digital media brand is now directly reaching around 25,000 unique travellers a week.
“We’ve seen our numbers continue to rise over this past year, but in July, the popularity of our social media channels and website traffic spiked – big time,” explains Seekers Media President & CEO Jim Barr.
“The really interesting thing for us at Seekers is that this lift in our traffic isn’t supported by a whole ton of advertising, it’s more about Seekers Media’s correspondent network producing quality content that people are finding and engaging with online and through social media. It will be really exciting to take this momentum into the fall and winter with our additional media brand www.SnowSeekers.ca”
A recent non-traditional partnership with Fountain Tire is driving a good chunk of this interest to the companies festival minded digital media offering. Launched this past summer, the partnership includes an interactive festival planning map and a branded content campaign running through to October 2012, and those festivals advertising with FestivalSeekers have seen a noticeable increase in their numbers. “This year we certainly saw an increase in our attendance from Edmontonians,” explains Slave Lake’s annual Sand Sculpture Championships coordinator Michelle Morrison. Sixty-five percent of FestivalSeekers’ audience is Edmonton based.
FestivalSeekers offers its audience a unique “one-stop shop” for information on Alberta’s festival destinations including write-ups, signature stories and videos on over 100 festivals and events; from Castle Mountain’s Huckleberry Festival in the southwest to Lac La Biche’s Pow Wow Days in the northeast and everything in between. “We’re getting contacted weekly from festivals looking to have their festival or event listed with us,” explains Seekers Media Content & Social Media Manager, Katie Correlje.
In April and May FestivalSeekers partnered with the community of Drumheller to produce Drumheller’s DinoFest presented by Canalta Hotels. This media and marketing campaign generated by Seekers Media exposed the festival to over 725,000 people in three weeks and resulted in attraction revenue increases of approximately 10% from the same time last year.
“Now we are focused on the addition of more fall and winter events to our calendar,” says Correlje. Seekers Media invites festival organizers to contact them and take full advantage of their engaged festival seeking audience - listings are free.
Contact: Jim Barr, 780.983.9913
jim@seekers-media.com
www.festivalseekers.com
For Immediate Release
June 7, 2012- Edmonton – Seekers Media, the producers of SnowSeekers and FestivalSeekers, is pleased to announce a new partnership with the National Research Council of Canada (NRC) around the furthering of its smartphone app interests. “Seekers Media is thrilled to welcome John Devitt to our team. Devitt, past Executive Director of the Revelstoke Chamber of Commerce and Revelstoke Tourism, will be working to uncover the value of augmented reality and how it can assist the tourism industry to not only see more butts in their seats but also increase the net promoter score of a destination,” explains Seekers Media CEO & President Jim Barr. Augmented reality is not new, but in the past few months has seen a surging amount of interest. “Devitt’s mission is to uncover just what this technology can do if we were to bring it into our line of SnowSeekers apps,” says Barr.
Google is launching their new Google glasses this fall and when you wear them, it will tell you the weather by looking outside, or connect you with friends virtually. For a taste of the technology we suggest you have a look at this Google video, http://youtu.be/9c6W4CCU9M4
Seekers Media has been focused on producing quality smartphone apps since June of 2009 – launching its initial SnowSeekers Go-Guide that same fall. Since then its mobile developments have been a two year finalist within the Digital Alberta awards and most recently its SnowSeekers app was written up in a Los Angeles Times story on how technology was helping to improve skier experience. Seekers Media now takes on for hire app production working with communities including Vulcan, AB and The City of Cranbrook to produce their own apps utilizing Seekers smartphone software and production experience.
“With now over 200,000 ‘seekers’ connected to us, it is exciting to see what additional value we can bring to them incorporating additional technology into our offerings,” explains Barr. “Morgan Stanley is predicting that by early 2014 there will be more of us accessing the internet via mobile devises than by traditional desktop. With a fact like that only a year and a half away, it’s critical for us at Seekers Media to keep our pulse on how to maximize the potentials of these devices.”
Over the next few months Seekers Media will be reaching out to industry connections to gather their feedback on the technology and how it might work with them to bring their destination additional value.
Seekers Media Inc
Seekers Media has been recognized as one of Canada’s most innovative new media companies. By producing first person video/editorial/social content and distributing it through innovative means Seekers Media puts butts in seats—chair lifts, tourism destinations, and Western Canada’s top festival attractions. The company is the curator of www.SnowSeekers.ca and www.FestivalSeekers.com, both of which have their own content production teams fueling online e-newsmagazines, thriving social media presences and digital guidebooks (smartphone apps for iPhone, BlackBerry, and Android).
For additional details please contact:
Jim Barr
President; Seekers Media Inc
780.983.9913 jim@seekers-media.com
January 25, 2012
For Immediate Release
EDMONTON, AB — Seekers Media (founders of SnowSeekers & FestivalSeekers) has spent the last three years delivering TV, online, mobile, and social media audiences the best first-person winter travel and festival content possible.
“With the launch of our new Seekers Media correspondent’s network, we see our content production team grow from four to fourteen—in the short term—with plans to grow this team even bigger moving forward," explains Seekers Media President Jim Barr (aka Doc Pow). "This network ensures that Seekers is in a position to continue to bring our audience the most consistent, relevant content year round for our snow- and festival-seeking efforts.
“Our Seekers Media correspondents live in destinations across Alberta and British Columbia, which really helps us create fresh content for a host of destinations regularly.”
Seekers Media has gathered a dedicated team of professional and amateur writers and photographers. Hailing from all walks of life, this varied group will bring their unique perspectives to Seekers’ audiences through SnowSeekers.ca, FestivalSeekers.com, content distribution affiliations (with destinations directly or via additional media outlets, including Troy Media) and various social media spaces including Facebook, Twitter, Flickr, and more.
Seekers Media is pleased to welcome these new members to its team:
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Lisa Kadane is a Calgary based writer recently re-joining the freelance world after a seven-year stint as a lifestyles reporter at the Calgary Herald. Recent credits include WestJet’s Up!, Powder, Western Living and Swerve Magazines. She also writes the Spirited Calgary cocktails column in the Calgary Herald. She is excited to once again be writing about her passions of skiing, festivals and travel—now with two young kids in tow—and looks forward to helping Seekers expand its “family friendly” content offerings.
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Jeremy Derksen originally hails from Calgary, AB, where he grew up spoiled by the nearby Rockies. He now lives in Edmonton and cherishes every moment in the mountains. After five years as the outdoor adventure editor at Vue Weekly, he launched a successful freelance career for publications including The Ski Journal, Globe and Mail, Calgary Herald and Avenue magazine. Family man Derksen—similar to Kadane—is out to help Seekers expand its “family friendly” content offerings.
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Boyd England started his pre-professional ski career in the early 1980’s at Edmonton’s Rabbit Hill. For Boyd it’s all about, “Where can I explore next?” His writing credits include a six year freelance travel and ski writing stint with the Edmonton Sun & Vue Weekly.
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Laura England has been on skis or a board for as long as she can remember. With 10 years of freelance writing under her belt with publications including The Edmonton Sun and Vue Weekly, England has shared many experiences in mountain resorts, local hills, and festivals.
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Megan Gibson has a brilliant career in tourism development now spanning over ten years. Her background includes being on the sales and marketing team for The North Face, VIA Rail, Marmot Basin, Tourism Jasper, Tourism Whistler and brings with her a “worldly” view to her writing style.
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Kamren Farr is an avid snowshoer, Nordic skier, and back-country enthusiast who recently launched the Storm Snowshoe Series in Edmonton. Storm is a fun way to enjoy winter and discover the fun of romping through the snow with friends and family. Kamren is also responsible for Salomon’s Five Peaks Trail Running Series.
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Curt Derbyshire is a regular contributor to the Crowsnest Pass Promoter and the Pincher Creek Echo, Derbyshire will bring his unique brand of levity to the Seekers Media team. A lifelong skier, Derbyshire is excited to bring his passion for all things winter to the Seekers audience.
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John Devitt has been Living in Revelstoke for the past five years, which has allowed him easy access to the finer things in life: powder, steep lines, first tracks, and some outstanding outdoor adventures. John writes “Higher Ground,” a weekly column for the Revelstoke Current. Prior to his time with the Current, John was the Executive Director of the Revelstoke Chamber of Commerce and Revelstoke Tourism.
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Amber Hayes is one of the principal owners of AdventureEngine.com and LiftBusinessCoaching.com, Amber Hayes is also a professional presenter on adventure travel and technology. Based in Rossland BC—as a business coach—Hayes combines her passions for both business and skiing by offering strategic planning sessions and business coaching in the ski environment of her client's choice.
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Sterling Todd Keys is a former Albertan, now finds himself residing in the heart of the Comox Valley and within a stone’s throw of one of Canada’s deepest snowpacks at Mount Washington. A habitual photographer and writer by nature, his continued presence on the SnowSeekers Facebook page eventually led to him joining the team as a correspondent through the winter of 2010/11.
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Zoe Kruschke is, if you can believe it, just 14 years old, and has already been skiing for eight years (both downhill and cross-country). Downhill skiing, along with yodelling from the chair lift, is her all-time favourite winter activity. It brings a ton of adventure into her life, to say the least. Besides being a huge fan of both Lord of the Rings and Harry Potter (not to mention David Bowie), Kruschke loves to write and ski. Now, with Seekers Media, she gets to do both! Always itching to hit the pow, Kruschke hopes her writing will inspire many other teens to rip it up, too.
Seekers Media’s audience continues to thrive, now into the hundreds of thousands of winter or festival specific travelers who trust its web/sites, mobile applications and participate in its thriving social media presence to get the scoop on where to travel next.
Seekers Media continues to receive international media attention for its efforts, most recently its SnowSeekers smartphone application featured in the Los Angeles Times. The company—launched in late 2008—has now expanded to not only include media production for its own media brands, including www.snowseekers.ca and www.festivalseekers.com, but also takes on “for-hire work” in content generation, marketing strategy development, smartphone application development, and event production (specific to the tourism industry). Its client roster includes many destination marketing organizations, tourism attractions, and amenities.
For more on the company and/or this Seekers Media correspondent’s initiative please contact:
Jim Barr, President
Seekers Media
780.983.9913 jim@seekers-media.com
www.seekers-media.com
– Dec. 12, 2011
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EDMONTON, AB — Now into its fourth season, SnowSeekers has always prided itself on delivering consistent, innovative, and quality content across multiple platforms: online, TV, and mobile. Those efforts have received significant attention over the past 30 days, as the company has recently been profiled by industry heavy-hitters CBC, the LA Times, and Techlife Magazine.
Through an interview with Radio Canada International, SnowSeekers President Jim Barr spoke of his time in Silicon Valley this past June at "48 Hours in the Valley", an event that saw 20 Canadian companies meet with C100 gurus for two days of mentoring, networking, strategy sessions, and brand development.
“Being in the Valley puts it on a whole other level," Jim Barr said. "We spent a morning at Facebook, we went to a cocktail party with folks from Google and Motorola .. it’s a phenomenal opportunity because now we've got connections in the valley … just to have those guys in your rolodex, it’s amazing.”
Read the full story here.
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The LA Times article focused on the use of technology at ski resorts, and highlighted SnowSeekers' efforts over the last two years with the SnowSeekers Go-Guide smartphone application (available for iPhone, BlackBerry, and Android).
For the low down on the LA Times article, click here. For more on SnowSeekers' mobile efforts, visit our Smartphone Apps page.
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Techlie Magazine featured an 8-page spread (available online as well) that profiled, in detail, Jim Barr's "48 Hours in the Valley". Barr spent two days with writer Scott Messenger during his whirlwind trip through San Francisco and the Silicon Valley, resulting in the Techlife article and perhaps the most in-depth portrayal of Barr and his company yet.
"I don't feel the same," Barr said, in regards to his time at 48 Hours int he Valley, just hours before leaving San Francisco for Edmonton. "I feel so much bigger and enthusiastic. I'm so excited to get back to Alberta."
To read the entire Techlife article, click here.
Seekers Media—the parent company to media brands SnowSeekers and FestivalSeekers—has been recognized as one of Canada’s most innovative new media companies. What we do is simple: by producing first person video/editorial/social content and distributing it through innovative means we put butts in seats—chair lifts, tourism destinations, and Western Canada’s top festival attractions.
Seekers Media (www.seekers-media.com) is the curator of www.SnowSeekers.ca and www.FestivalSeekers.com, both of which have their own TV series that fuels an online e-newsmagazine. In addition, each has a line of digital guidebooks (smartphone apps for iPhone, BlackBerry, and Android), and a thriving social media following across “the big four” (Facebook, Twitter, YouTube, and LinkedIn).
For additional details please contact:
Jim Barr
President; Seekers Media Inc
780.983.9913
jim@seekers-media.com
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WinSport Canada and Canwest Productions Inc. are pleased to present the 1st Annual Calgary SnowFest at Canada Olympic Park’s Athletic & Ice Complex (AIC). A weekend the entire family can enjoy with over $30,000 in prizing and free giveaways!
Three days of non-stop entertainment, seminars, and spectacular show savings at the Southern Alberta Ski and Board Swap! Sponsors include Sunshine Village, WinSport Canada, Castle Mountain, SnowSeekers, Lake Louise Mountain Resort, Banff Mount Norquay, Nakiska, and The Sandman Hotel Group.
Stay tuned to www.snowseekers.ca and www.calgarysnowfest.com for up-to-date information, entertainment and seminar schedules.
For Immediate Release
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Edmonton, September 16, 2011 — Seekers Media prides itself on creating outstanding content that generates a travel urge from its audience. Since its launch in December of 2008 Seekers Media has amassed a sizable following to its TV series’, online e-newsmagazines, smartphone apps and social media channels by working with hundreds of partners from hotels, attractions, and destination across Alberta and BC. Now those partners are going to see their opportunities reach global travelers via these partnerships with Getty Images and Troy Media.
“What these content distribution agreements mean is that a lot more people are going to have the chance to read and experience the content we create,” explains Seekers Media’s president and founder Jim Barr. Seekers Media formed its partnership with Getty to ensure that its library of high definition footage (several hours worth) can get into the hands of other companies who can put it to use around the world. Getty Images is a provider of stock images and video for advertising agencies, media, and corporate clients (communications and marketing departments). Launched five years ago, Getty has become a global powerhouse as a major supplier of high-quality content.
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“Our SnowSeekers.ca e-newsmagazine is home to over 1,200 editorial pages on Alberta and BC winter travel opportunities and we look forward to our partnership with Troy because it will ensure more people have the chance to read this content and become inspired to make Western Canada their travel destination of choice.” Troy Media (think Reuters) has connections to over 2,200 media outlets and over 6,000 journalists globally who “subscribe to their feed”. Each week, articles and columns distributed by Troy Media are read by more than 4.8 million readers and by the end of August 2011, Troy’s total viewership was over 650 million.
“Seekers Media has established itself as a very credible and well known source for content, first with snow and now with festivals (FestivalSeekers),” explains Troy Media’s Editor-in-Chief Doug Firby. “We needed to boost our travel and recreation coverage and really didn’t have the expertise to do it. Seekers brings this to the table for us.”
Seekers Media—the parent company to media brands SnowSeekers and FestivalSeekers—has been recognized as one of Canada’s most innovative new media companies. What we do is simple: by producing first person video/editorial/social content and distributing it through innovative means we put butts in seats—chair lifts, tourism destinations, and Western Canada’s top festival attractions.
Seekers Media (www.seekers-media.com) is the curator of www.SnowSeekers.ca (which is being overhauled with a re-launch this October) and www.festivalseekers.com, both of which have their own TV series that fuels an online e-newsmagazine. In addition, each has a line of digital guidebooks (smartphone apps for iPhone, BlackBerry, and Android), and a thriving social media following across “the big four” (Facebook, Twitter, YouTube, and LinkedIn).
For additional details please contact:
Jim Barr
President; Seekers Media Inc
780.983.9913 jim@seekers-media.com
– June 21/11
EDMONTON, AB — From the founders and producers of SnowSeekers comes FestivalSeekers, an online and mobile guide unlocking the bests of festivals.
The all-encompassing festival guide you've been waiting for, FestivalSeekers.com launched today to fill the void in the festival community by providing a one-stop-shop for festival-goers. Traditional marketing channels routinely showcase only the most internationally recognized Canadian festivals, leaving out many other amazing opportunities.
"Everybody knows about the Calgary Stampede and the Edmonton Folk Fest," said FestivalSeekers' Manager of Communications Rick MacDonnell. "But there are so many smaller, out-of-the-way festivals and events happening that people should be taking notice of. From the Falher Honey Festival to the Battle of the Rockies to the Taber Corn Fest, there are dozens of cultural experiences to be had if people just had a way of discovering them."
And that's where FestivalSeekers comes in. Finally, fans of music, arts & culture, food, and sports festivals have a place to go to discover festivals and share them with their friends. Through articles, mobile smartphone apps, videos, photos, social media communities, coupons, and community involvement, FestivalSeekers is out to revolutionize the way you experience the festival season.
FestivalSeekers is proud to partner with SHAW Media who will carry 10 episodes of FestivalSeekers TV through this summer. Weekly on SHAW’s stations across Alberta and out to the world via their and our websites, FestivalSeekers goes “Behind the Scenes” of a festival to show you who will be there, what you can expect, and why you need to make the time to go.
“For three years now, SnowSeekers has worked with SHAW Media to distribute SnowSeekers TV, an inside look at Western Canada’s winter destinations," said Jim Barr, FestivalSeekers' President (and its parent company, Seekers Media). "With FestivalSeekers TV we continue to evolve our cross-platform promotional efforts across TV, mobile, online and via a booming social media following- carbon copying our proven SnowSeekers model."
"After experiencing FestivalSeekers TV on television, people will head to our site for editorial, photos & videos, and deals on their next festival destination of choice," said Barr. "This all adds up in helping us secure our goal of becoming the most trusted and innovative source for information on Western Canada’s travel industry.”
Jim Barr
President; Seekers Media Inc.
780.983.9913
– June 6, 2011
EDMONTON, AB – SnowSeekers has been nominated for two Digital Alberta Awards, an event that happens this evening in Calgary. The first nomination is for SnowSeekers TV, which is now in its third season with SHAW Media and is also viewable on www.snowseekers.ca. These weekly short-form episodes profile Alberta and BC’s winter destinations and have been nominated for “Best in Cross-Platform” production. The other nomination, also in the Cross-Platform category, is for the SnowSeekers smartphone apps—the SnowSeekers Go-Guides—which are available for free across BlackBerry, Android, and iPhone.
“We received a nomination at last year’s Digital Alberta Awards for ‘Best New App,’ so to be recognized two years in a row is quite the honour,” said SnowSeekers’ President Jim Barr. “Through this summer and we are strengthening the integration between our website, flourishing social media following, and apps to produce some stellar business development potentials for our advertisers and sponsors. Even more of an honour for SnowSeekers is that we’ve been nominated in this cross-platform category alongside Corus Entertainment and BioWare, owned by Electronic Arts, one of the world’s biggest video game makers.”
The awards are presented by Digital Alberta, an industry-led organization devoted to promoting and connecting the thriving digital media community across Alberta. Sponsors of the event include the Canadian Marketing Association, Adobe, The Canadian Media Fund, and Alberta’s Culture and Community Spirit Ministry—responsible for film and media development. For more on tonight’s award ceremony please visit http://awards.digitalalberta.com/.
In an era of multi-million dollar media giants, Seekers Media, with its first-person content and innovative distribution methods, is the David against the Goliaths, rallying audiences through technology to improve their winter and festival experiences.
Seekers Media develops and licenses social networking platforms, enabling the tourism industry to expand its market reach. It is the parent company to media brands SnowSeekers (www.snowseekers.ca) and FestivalSeekers (www.festivalseekers.com), with additional brands in the works. SHAW Media, The Canadian Tourism Commission, Travel Alberta, and dozens upon dozens of attractions and tourism amenity providers from across Canada participate in Seekers Media’s efforts that run across TV, video, online, mobile, and a booming social media following.
Jim Barr
President; Seekers Media Inc.
780.983.9913
– June 7, 2011
EDMONTON, AB – SnowSeekers has been invited by the Canadian Government’s Consulate in the Silicon Valley to join 19 other companies; Canada’s most promising new media firms for “48 Hours in the Valley”. One of only three companies west of Toronto and the only company in Alberta, President Jim Barr will be spending the next 48 hours meeting with mentors, venture capitalists and to make a visit to Facebook’s HQ to strengthen its model and learn how it can bring even more value to its advertisers and sponsors.
“The event is produced by the Canadian Consulate and a group called the C100, all Canadian ex-pats who have made it big down in San Francisco and are now looking to give back, helping companies like us grow,” says Barr. This past winter SnowSeekers saw a 600% increase in its social media footprint, traffic to its website and users of their smartphone apps. “We experienced over 150,000 unique travellers who trusted SnowSeekers.ca, connected through social media or put our apps on their smartphones to help make their call on where to ski, stay, eat and enjoy what Alberta & BC has to offer. This next 48 hours is a brilliant opportunity to ensure this growth continues.”
The focus of the “48 Hours in the Valley” event is on advertising, monetization and social media; exploring ways to take existing platforms to their next level. “It’s an intense itinerary, but why not, we’ll be meeting with leading digital media experts, and for us at Seekers this is just the opportunity to take what we have and knock it out of the park.”
For the past year and a half, Seekers Media has been in residence at NAIT’s Duncan McNeill Centre for Innovation. NAIT is in full support of this mission south, sending along with Barr a writer and photographer from TechLife Magazine for a cover story coming out this fall. For more on 48 Hours in the Valley, please click here.
About Seekers Media
In an era of multi-million dollar media giants, Seekers Media, with its first-person content and innovative distribution methods, is the David against the Goliaths, rallying audiences through technology to improve their winter and festival experiences.
Seekers Media develops and licenses social networking platforms, enabling the tourism industry to expand its market reach. It is the parent company to media brands SnowSeekers (www.snowseekers.ca) and FestivalSeekers (www.festivalseekers.com), with additional brands in the works.
SHAW Media, The Canadian Tourism Commission, Travel Alberta, and dozens upon dozens of attractions and tourism amenity providers from across Canada participate in Seekers Media’s efforts that run across TV, video, online, mobile, and a booming social media following.
Jim Barr
President; Seekers Media Inc.
780.983.9913
The Snowseekers Go-Guide 2.0, which released on the iPhone last month (and will be released on the Android and BlackBerry soon), received some outstanding media coverage in the past few weeks. Both Troy Media (one of this country's largest and most influential content providers) and Global TV (one of Canada's biggest broadcasters) ran features on SnowSeekers and our smartphone app.
You can find the Troy Media article here. Scroll down to watch the Global TV interview with SnowSeekers President Jim Barr.
Troy Media Corporation is an international content provider with offices in Calgary, AB, Victoria, BC, and New York. It boasts a network of writers and editors in Canada, the U.S. and Europe.
Troy Media is dedicated to fostering debate about issues shaping Canada and the world. In less than five years, Troy has become a major and respected supplier of high-quality opinion, analyses, and timely editorial content.
Troy Media’s numbers speak for themselves:
Read more about Troy Media and Troy Media Corporation at www.troymedia.com.
– Mar. 21, 2011
EDMONTON, ALBERTA – Seekers Media has released its line of free SnowSeekers smart phone applications across all three of Canada’s largest smart phone handsets.
“Were excited to be launching this offering even though the timing might not be right, releasing BlackBerry so late in the season, however we’ll be able to leverage this experience into our next offering, FestivalSeekers,” explained SnowSeekers' President Jim Barr. “Our next line of apps, showcasing Alberta's festival destinations, will utilize the technology for its line of apps to be across all three platforms as well.”
Snow seekers looking to get out and enjoy one of the best spring ski season’s in years will be able to download themselves their free copy of the application from the BlackBerry, Android, and iPhone app market places.
What started out as a concept to publish a guidebook in the traditional sense, has evolved into a new media company that in addition to its TV series, on-line e-news magazine and community includes its own line of apps to help travelers from all over the globe make the most of their next Western Canadian vacation.
Launched September 2009, SnowSeekers’ first entry into the mobile market, the 1.0 SnowSeekers Go-Guide iPhone app, was recognized by Digital Alberta as a finalist for “Best New App” in the province. However SnowSeekers, one of North America’s leading snow-minded new media companies, isn’t a company that rests on its laurels.
Seekers Media’s goal is to produce exciting potentials to further its community and produce exciting travel minded content. That goal is achieved through quality content production and delivery on a variety of Alberta and British Columbia’s destinations across TV, online, smartphones and through its thriving on-line community.
In addition to feeding its own “media brands”- including Snow and FestivalSeekers- Seekers Media works with a host of top clients on “for hire” corporate video, app and social media campaign production and execution.
For additional details on the app please visit www.snowseekers.ca/app
Please click here for our demo reel: http://www.youtube.com/watch?v=eVqE0ezPUWo
Contact: Jim Barr (aka Doc Pow); President - Seekers Media Inc.
780.983.9913 mobile
jim@snowseekers.ca
www.snowseekers.ca
For Immediate Release
- Dec. 7, 2010
EDMONTON, ALBERTA — Over $150,000 has been invested by SnowSeekers in the past 12 months to bring snow seekers around the globe a smart phone application that unlocks the best of Western Canada’s winter destinations.
“Our focus groups told us they wanted all the bells and whistles in this app and that they wanted it for free. I am confident we are delivering on their request,” said Jim Barr (aka Doc Pow), president of SnowSeekers.
“Last season the app acted as a digital guidebook, this new 2.0 version will be more of a digital concierge,” said Barr. “This year’s app really takes you by the hand and directs you to where you need to go and what you need to do in order to maximize your time in Western Canada. And that goes for both locals and international travellers.”
• The guides are GPS sensitive delivering real-time information to the traveller as they are in X destination. It acts as a great pre-planner too as you can thumb through any of the destinations before even setting out.
• A digital coupon book along with push notifications of exclusive offers. That push feature services powder hounds in a big way by delivering a message should the destination or destinations you follow receive over five cms of snow in the last 24 hours. “This note with a little alarm will land on your phone around 7 a.m., just in time to get you out of bed and into the POW,” says Barr.
• A real-time heat map allowing travellers to check into their hot spot of choice, each destination featuring a comprehensive list of pubs, clubs and night spots. “One of the big requests we had from our focus groups was the app should unlock special events and the hot locations in town,” explains Barr. Check-in to the location you are at or the location you are going to be so other travellers can look at the map and know “what’s hot.”
• Comprehensive guidebook listings –“We've invested over 800 man hours to develop shopping, accommodations, après, nightlife and dining directories for the 19 destinations represented in the app,” said Barr. Includes Google Maps, descriptions, phone numbers and web addresses.
• Other features include current weather supplied by The Weather Network, snow conditions, a digital trail map and the app’s chocked full of locals’ tips.
Through the support of the Alberta Innovates - Technology Futures program and The National Research Council of Canada, SnowSeekers partnered with one of North America’s leading mobile application developers, Calgary-based Robots & Pencils, resulting in this free application for iPhone, iTouch, iPad, BlackBerry and Android set to launch in stages starting this month. The iPhone, iTouch and iPad version is available on the iTunes now.
Launched September 2009, SnowSeekers’ first entry into the mobile market, the 1.0 SnowSeekers Go-Guide iPhone app, was recognized by Digital Alberta as a finalist for “Best New App” in the province. However SnowSeekers, one of North America’s leading snow-minded new media companies, isn’t a company that rests on its laurels.
“One of the reasons we’re so excited about this application is that it allowed us to work with Robots & Pencils and Michael Sikorsky,” said Barr. Sikorsky has been deemed an ‘Internet revolutionary’ by Profit magazine, and a ‘CEO to watch’ by CNN Money.
In addition to speaking at conferences throughout the world, he has also spoken at Harvard Business School, MIT, and Stanford. Selected as the #4 best Web2.0 Company across Canada by Backbone Magazine and KPMG. Robots & Pencils continues to work with its clients to release apps reaching the top downloaded list the world over.
“What we’ve built here stands unique because of the thoughts on how to use mobile + social features with a self-server ad program, it all added up to brilliance for us,” said Sikorsky.
SnowSeekers and Robots are hell bent on offering the best snow-minded app on the market.
SnowSeekers’ goal is to produce new-media efforts to further its community and produce exciting snow-minded content. That goal is achieved through quality content production and delivery on a variety of Alberta and British Columbia’s winter destinations across TV, online, smartphones and through its thriving on-line community.
Since launching in January of 2009, SnowSeekers has been acknowledged by the Alberta and Federal Governments as one of the country’s most innovative companies.
Contact: Jim Barr (aka Doc Pow); President- SnowSeekers
780.983.9913 mobile
jim@snowseekers.ca
www.snowseekers.ca
For additional details on the app please visit, www.snowseekers.ca/app.
For Immediate Release
– June 1, 2010
Edmonton, AB – SnowSeekers Inc. is moving under a new corporate umbrella, Seekers Media (www.seekers-media.com), to become a bigger part of the travel and media industry. “We have been getting many production requests that were outside our SnowSeekers TV, online, and mobility interests,” explained President Jim Barr.
Seekers Media will act as a “production for hire” company and work with clients to see through their video, online, and mobility needs, while continuing to improve the foundation of its own media interests at www.snowseekers.ca.
“As a team, SnowSeekers has become very savvy in the art of quality content creation (video, editorial, and photographs), content campaigns capitalizing on social media, and in the production of mobility applications for smart phones. We are excited to pair up this experience with our catalogue of over six hours of broadcast grade HD b-roll from 16 destinations around Alberta and BC. Now, this knowledge and bank of eye-popping video allows for opportunities year round,” said Barr.
Seekers Media will work with clients to see through their interests to produce stellar corporate videos, content campaigns, and/or mobility applications.
About Us
SnowSeekers™ Inc., with its parent company, Seekers Media, is a new-media company that utilizes innovative means to deliver its content through TV, internet, and mobile. SnowSeekers is working to help spread the wealth of interest in Western Canada. Recently recognized by the Canadian Government as one of Canada’s most innovative companies, SnowSeekers was founded by journalism industry veterans. Operations include a nationally televised production series (carried by SHAW Communications to four million people per week), a major web presence at snowseekers.ca (now home to 540+ pages of content), a line of iPhone applications and relationships with an international array of new media companies that pull its content into their on-line spaces.
Seekers Media works to produce its own content for the above and in addition does “for hire” video and mobility app production for corporate clients. A sample of those include The North Face, Travel Alberta, The Canadian Ski Instructors Alliance, Parks Canada, The Public Affairs office of the Alberta Government, Afexa Life Sciences (the makers of Cold-FX), and dozens of tourism boards and destination attractions throughout Alberta and BC. In March, SnowSeekers was awarded an Alberta Innovates Voucher from the Alberta Government, furthering its position in becoming a North American leader in utilizing smartphones for the delivery of content.
| Contact: | Jim Barr |
| President – SnowSeekers Inc./Seekers Media Inc. | |
| 780.983.9913 mobile | |
| jim@snowseekers.ca | |
| www.snowseekers.ca |
For Immediate Release
– Jan. 11/10
ALBERTA, CANADA — The Olympic Torch is back in Alberta on its way to Vancouver for the 2010 Olympic Games!
Travel Alberta is following the Olympic Torch as it makes its way through Alberta. Roving reporter Jim Barr will be on site at each stop of the Torch Relay, covering the unique celebrations, documenting stories and interviewing ‘people on the street’ in the midst of all the action. Albertans will see him starting in Lloydminster and going the distance all the way to Lake Louise.
Throughout the course of the Torch Relay (Jan. 13 – 21) Barr will use a multitude of social media channels to follow the Olympic Torch through Alberta. From blogging on Blogspot.com to “tweeting” on Twitter, taking pictures to post on Flickr, and capturing vignettes on HD video to post online each day to Travel Alberta’s YouTube profile, Barr will bring the course of the Torch to Albertans, and the world, right inside their homes.
All content will also be accessible on TravelAlberta.com as well as www.facebook.com/snowseekers, www.twitter.com/doc_pow, www.snowseekersblog.blogspot.com, http://www.youtube.com/user/TravelAlbertaCanada and www.flickr.com/photos/39850763@N08/show/.
"It was 14 years ago that I first received word of the possibility of the Olympic torch returning to Western Canada. To now be welcoming Albertans, and the world, to travel with me and my team as we report on all the action from the series of Olympic Community Celebrations is an incredible honour. This is an experience we, as Canadians, will remember for the rest of our lives," says Barr, president of SnowSeekers Inc, a snow-minded new media company contracted by Travel Alberta to produce the coverage.
Travel Alberta’s goal is to give each municipality, and their respective publications, access to the Olympic Torch social media content, in order to make the most of their celebrations and experience the excitement of the 2010 games. A link will go out daily to the media – both regional and national - in order to make all of the information easily accessible.
If you have any exciting, interesting, or just plain funny stories that Jim can help share with the world, please contact Karen Keller at Karen.Keller@TravelAlberta.com
Travel Alberta is the tourism marketing agency of the Government of Alberta. For more information on the Olympics and Alberta, visit www.travelalberta.com or http://worldcup.travelalberta.com
Media please contact: Noelle Aune, Director Media, Public Relations and E-Marketing, Travel Alberta, 403-509-2525 Noelle.Aune@TravelAlberta.com
For Immediate Release
– Nov. 17/09
CALGARY, AB — MoboVivo Inc. – a software company that enables broadcasters to distribute TV shows on laptops, mobile phones, mobile media players and television media devices – today announced that it has begun distributing a series of skiing and snowboarding themed shows produced one of Canada’s pre-eminent snow minded new media companies: SnowSeekers Inc.
"MoboVivo is excited to give skiing and snowboarding fans around the world a sneak preview of what they can expect in Whistler and Western Canada this winter," said MoboVivo founder and CEO, Trevor Doerksen. "Fans can check out a preview of the first episode at http://myscreens.mobovivo.com"
Under terms of the agreement, MoboVivo has begun distributing the first in a series of TV travelogues featuring popular Western Canada skiing and snowboarding destinations, including a tour through The Canadian Rockies, the Powder Highway and an exploration of BC’s West Coast home of the 2010 Winter Olympics.
"In this first episode of SnowSeekers we profile many incredible destinations found within British Columbia’s southern interior," said SnowSeekers President and host Jim Barr, aka Doc Pow. "Our efforts uncover the amazing array of snow filled adventures and unique options that await in Western Canada, allowing our audience to make the most of their travels.”
MoboVivo is a software company that enables broadcasters to distribute video for mobile phones, computers and set-top boxes, letting consumers take TV with them. In 2009, MoboVivo was named one of IDC Canada's "10 to Watch." in the mobile category.
SnowSeekers™ Inc. is a new media company recently recognized by the Canadian Government as one of country’s most the most innovative. The company utilizes dynamic means to deliver its content via TV, internet and mobile. SnowSeekers is working to help spread the wealth of interest in Western Canada generated by the Olympics. Founded by ski and journalism industry veterans, this team heads into the mountains every winter season to bring the “best of the best” to its audience.
For Immediate Release
– Oct. 15/09
EDMONTON — A three way collaboration between some of Canada’s finest educators will see the development of a motivational and inspiring documentary. The Canadian Ski Instructors’ Alliance (CSIA) has contracted SnowSeekers, a snow minded new media company, to produce the film.
“We want to show people how available skiing is, how fun the sport can be and how accessible it is for everyone regardless of where you are from or what background you bring to the slopes. We see this film as a huge opportunity to bring all of these factors to light and we, as the part of the industry, share a common goal in introducing and developing the sport of skiing within our communities,” explains Brahm Reinblatt, Marketing and Communications Coordinator for the CSIA. The film will profile the CSIA’s Skier Progression program, allowing for a fun and safe environment while learning to ski.
The 12-minute film and three-minute internet piece, will profile a girl of ethnic background and her toils and triumphs in learning to ski, a journey that covers day one through to enjoying the mountains for her first time.
SnowSeekers, recently recognized as one of Canada’s most innovative companies, is an Edmonton-based firm whose office is within NAIT’s Duncan McNeill Centre for Innovation, a business incubator, affording the company access to an array of amenities including working with some of the school’s top students through this production.
“This is such a great fit because it’s a win - win for all. For me there are two levels to this. On the one level we will take the students and SnowSeekers through the process of making a short documentary. On the second level, it’s an opportunity to work with a growing new media company that has a project ready to go, where the students can attach themselves to the face of where things are going in their industry,” said Cheryl Dalmer, one of NAIT’s Digital Media instructors. Dalmer and her team of ten students from NAIT’s independent video production stream of the Digital Media and IT program will be involved in every process from conception to completion.
“As a filmmaker I want this documentary to inspire people of all cultures and ethnic backgrounds to get out and take ski lessons. If nothing else get out and experience winter. I want to make it clear that anyone can do anything they want if they put their mind to it,” explains SnowSeekers’ Photography Director and NAIT digital media graduate, Brandon Boucher.
Production for the piece begins mid-November for release February 1, 2010.
NAIT is one of the preeminent institutes of technology in Canada, providing real-world education in business, advanced technologies and skilled trades to more than 84,000 learners worldwide. Known for student success, NAIT also engages with business and industry in applied research and innovation and provides corporate training around the world. www.nait.ca
SnowSeekers™ Inc. is a new media company utilizing innovative means to deliver its content including TV, internet and mobile. SnowSeekers is working to help spread the wealth of interest in Western Canada generated by the Olympics. Founded by ski and journalism industry veterans, this team heads into the mountains every season to bring the “best of the best” to its audience.
The Canadian Ski Instructors’ Alliance is a collective of 23,500 members setting the standards for ski instruction in this country. At the Canadian Ski Instructors’ Alliance (CSIA), they value the sport of skiing, its environment, its members, partners and the skiing public. As the leader in the profession of ski instruction and a most valued and respected contributor to the sport of skiing, they develop a safe and positive guest experience, a progressive approach and set national standards in ski teaching. www.snowpro.com
For Immediate Release
– Sept. 9/10
EDMONTON, AB — SnowSeekers™ Inc, a snow-minded new media company, has been invited by the Canadian Board of Trade to Calgary on Sept. 11 to join this county’s most innovative companies at its California Market Access Boot-Camp. This one-day initiative will feature experienced investors from both the Silicon Valley and San Diego markets to assist in accelerating the plans of accepted companies.
“This is an amazing honour to be recognized, and it’s exciting to think of the doors this (bootcamp) could open for SnowSeekers. The camp will help us hone our interests,” said the company’s president, Jim Barr. “It could also help us place our content into the California marketplace, educating all snow-minded travellers on the great opportunities they need to get in on here in Western Canada.”
“At this summer’s Canadian Ski Council Meeting, Barrett Fisher, president of Tourism Whistler, said that the industry is spending less on traditional advertising and more online,” said Barr. “We feel we are right where the snow sports tourism industry needs us to be and the boot camp, along with the networking possibilities, will help us achieve the goals we are after – which is to promote the ski industry in both Alberta and British Columbia, and ultimately boost tourism overall in Western Canada.”
What started out two years ago as a venture to produce a book and a website showcasing all the incredible options Alberta and British Columbia holds, has evolved into a new media company with many channels:
• The production of SnowSeekers TV distributed in a partnership with SHAW Communications (expected to air this season to a weekly audience of 4.2 million)
• An e-newsmagazine at www.snowseekers.ca (which will be re-launching in October with an enhanced look and added features) – currently home to 150 pages of editorial, photo and video content and connected to an on-line following of over 10,000 people.
• A series of digital guide books – iPhone and Blackberry Smartphone Applications
SnowSeekers™ is working to help spread the wealth of interest in Western Canada generated by the Olympics. Founded by two ski and journalism industry veterans, it is SnowSeekers™ goal to become the most trusted source for information on Western Canada’s winter destinations by January 1, 2010.
For more information contact:
Jim Barr (aka doc pow)
President, SnowSeekers™ Inc.
jim@snowseekers.ca 780.983.9913 office
Now located in the Duncan McNeill Centre for Innovation @ NAIT
EDMONTON, AB, May 15, 2009 — After a blizzard of activity this winter, SnowSeekers Inc. is proud to announce the success of its inaugural season.
Paired with the January 27, 2009 launch of our e-newsmagazine, www.snowseekers.ca was the debut of SnowSeekers TV, a partnership with SHAW TV that broadcasted 15 episodes profiling Alberta and British Columbia destinations to households across most of Canada.
Brandon Boucher, SnowSeekers’ Director of Photography and Integration, when not behind the camera, has been busy creating a solid community of SnowSeekers Inc. fans on LinkedIn, YouTube, Facebook, MySpace, Blogger, and Twitter to name but a few.
All of these efforts have generated into an accumulated audience of 609,000 viewers and visitors to the various platforms of SnowSeekers Inc. Our analytics tell us these guests are from throughout Canada, the US, the UK, Germany, Poland, Mexico, South Africa, Finland, China and Australia.
This summer SnowSeekers Inc. will be working hard to take these efforts to the next level by promoting Western Canada’s fantastic winter destinations on two refreshed and expanded platforms, plus one new and exciting opportunity that makes the most of today’s new media technology.
SnowSeekers.ca will be receiving a facelift. It will remain the excellent navigational site that it is, and will continue to provide exciting and entertaining content, but that content will also be expanding to include more contests and information on the resort of your choice, including the Latest Resort News where upcoming events will be promoted in a timely fashion. The newly revamped website is scheduled for unveiling in the early fall of 2009.
Like SnowSeekers.ca, SnowSeekers TV will also be expanding to include more coverage on what makes each resort and destination unique and exciting. As for the third SnowSeekers Inc. platform – like your favourite powder stash, it’s under lock and key for now, but stay tuned and keep watching this website and your inbox for the unveiling.
To the Western Canadian ski resort community, our supporters and our visitors – have a great summer and ... think snow!
SnowSeekers Inc. staff
“The Lake Louise Ski Area was very pleased to have Snowseekers.ca visit our mountain this ski and snowboarding season. The entire segment was very informative as they not only dealt with current ski conditions and information, but also provided a tidy summary of other interesting information concerning the entire Lake Louise community.
– John Ross, Lake Louise Marketing Director, Lake Louise Ski Resort
“Working with SnowSeekers Inc. was a pleasure for everyone involved. Having worked in the ski industry for so long, they have a vast knowledge and understanding of ski resorts in British Columbia and Alberta, which easily translates onto the screen in SnowSeekers. Their work is vital to growing the ski industry, especially for off the beaten path resorts that are not as familiar to skiers and riders in Eastern Canada."
– Hayley Wilson, Marketing Coordinator, Panorama Mountain Village
Skiing and Snowboarding are traditions in Canada. Snowseekers.ca does a fantastic job sharing the joys and benefits of skiing – a sport that the whole family can enjoy together and gets them active in winter! Come on, Canada is a winter nation and snowseekers.ca shares this heritage in a unique and special way.
– Matt Mosteller, Vice President, Marketing and Sales Resorts of the Canadian Rockies
.... thank you for including our resorts in the SnowSeekers program. The content was accurate, concise and really gave the viewers a good overall impression of what the experiences really are like at Big White and Silver Star. I believe viewers appreciated the more personal approach rather than a sales pitch, and that’s coming from a sales guy! Hope to have you back next year!
– Jim Loyd, Director of Sales, Big White Ski Resort Ltd./Silver Star Resort Ltd.
Snowseekers.ca is a great resource for information on snow sports and the various resorts in the Canadian Rocky Mountains. I often check it out for interesting stories and resort information. I am hoping that we can be included on the website at some point.
– Mike McPhee, Director of Sales and Marketing Island Lake Resort Group
Snowseekers.ca has proven itself to be a valuable resource for Mount Washington Alpine Resort. The coverage of our resort by the Snowseekers team has been nothing short of outstanding. On top of the far-reaching video and broadcast content, thoughtful on-line stories provide readers and potential visitors with a keen insight into our world on Vancouver Island. Snowseekers will definitely assist in bringing more visitors to Mount Washington and the west coast of Vancouver Island for both skiing and surfing.
– Brent Curtain, PR and Promotions, Mount Washington Alpine Resort
As an ocean adventure village on the West Coast of Vancouver Island, we had never heard of SnowSeekers Inc. That is, until ... a brilliant idea for a winter vacation – two days surfing and storm watching in Ucluelet, and two days skiing/snowboarding on Mt. Washington. We were excited by this unique idea. The resulting video and imagery shown on SnowSeekers.ca was first class! We are now waiting for the next opportunity to work with the team at SnowSeekers Inc. – winter or summer!
– Lorne D. Priestley – Chair, Tourism UCLUELET
For Immediate Release
– Jan. 15/09
EDMONTON, AB — The inspiration behind SnowSeekers™ is to fill a void left by most snow-related marketing channels that routinely showcase only the most internationally recognized Canadian destinations, leaving out many other amazing opportunities available to the ski, snowboard and snow enthusiast.
SnowSeekers Inc.™ is proud to partner with SHAW TV to produce 14 episodes of SnowSeekers TV through the 2008-09 ski season. Each week on SHAW’s stations across Western Canada, SnowSeekers Inc.™ profiles what makes Alberta and British Columbia’s snow-bound destinations unique.
“We ran a weekly program this past summer called Big Summer which focused on destinations in Western Canada,” said Mark Dorm, exec utive producer for SHAW TV Edmonton, “and SnowSeekers TV is a perfect fit for continuing on with Western Canadian destination profiles through the winter season.”
“This partnership really allows us to capture visually some of the incredible beauty that this part of our world holds,” said Jim Barr, director of Business Development for SnowSeekers Inc.™. “We are excited to be able to bring in all forms of media to help tell the destinations story.
"After experiencing SnowSeekers TV on the television, people can head to our site for editorial and photos on their next snow-bound destination of choice. This all adds up in helping us secure our goal in becoming one of the most trusted sources for information on Western Canada’s snow scene by Jan 1, 2010.”
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