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SnowSeekers Launches Fresh New Approach For Destination Discovery and Winter Activity Planning

#DareToExplore and join the winter road trip movement

POWELL RIVER, B.C. Aug. 22, 2016 - SnowSeekers, an online and mobile guide designed to help people plan their destination experiences, is launching a redesigned website, brand and approach at this coming fall 2016.

The shift echoes a widely lauded change to the summer festival site,, introduced in June.

Over the past five years, SnowSeekers’ community of writers and influencers has created a wealth of information on western Canada’s ski and snowboard resorts, photos and useful planning content so people can discover unique experiences in skiing, snowboard and slopeside events.

“Our goal is to both promote the destination and the activity so our users can get the full value from their destination experience,” says Jim Barr, CEO of Seekers Media.

“The new website will give the outdoor adventurer everything they need to know to have a fulfilling experience at western Canada’s great ski and snowboard resorts. They will get the inside tips that turn a pleasant experience into a once-in-a-lifetime unforgettable memory.”

The world-class photography and video content will be complemented with rich text descriptions, providing users with timely and shareable content. The new is a responsive site that adapts to laptop, tablet or smartphone on the fly. It will be the go-to resource for discovering the best skiing and snowboarding destinations.

SnowSeekers will inspire people to rally their friends, plan epic adventures and join the winter road trip movement to discover new destinations, and celebrate at the incredible snow resorts across Alberta and B.C.

Share the adventure with #daretoexplore and

About Seekers Media Inc.

Seekers Media creates content marketing strategies and tools using innovative and integrated marketing methods. Our media and community efforts place partners in front of engaged audiences and help to fuel marketing initiatives. A content marketing and production company; publishers of and



Seekers Media and Game Plan work together for Olympic Athlete – Driven Social Media Network 

June 7, 2016

POWELL RIVER, BC June 7, 2016 – The Canadian Olympic Committee, The Canadian Paralympic Committee, Sport Canada and the COPSI Network are working with Seekers Media to launch an athlete-backed, social media ambassadors network to support the objectives of the organizations’ “Game Plan” initiative, a collaborative program taking a proactive approach to total athlete wellness. 

Game Plan is a comprehensive program designed to look after athletes beyond the arena of competition; focusing on the areas of career management, mental health, education, skill development and a mentor network. The athlete-backed social media network, supported by Seekers Media, will help to actively convey Game Plan’s objectives and messaging through the social sphere where athletes are more likely to engage in the conversation.

“This network of athletes will create an authentic voice for Game Plan. It’s the voice of a subset of athletes talking to their peers in sport about topics important and relevant to all athletes,” says Jeremiah Brown, 2012 Olympian and Game Plan National Manager for the Canadian Olympic Committee. “We are developing this network to build community across sports and start a conversation about what total athlete wellness means from the athletes’ perspectives.”

Brown continues, “We know these conversations are already happening online. It’s a space Game Plan needs to be active in so we can naturally engage our athletes and speak ‘with’ them, rather than ‘at’ them.” 

The Game Plan athlete network will feature a series of members of Canada’s Olympic and Para-Olympic athlete team, and will see athletes generate strategic Facebook, Twitter and Instagram content to be featured on the social media pages of Game Plan.

Seekers Media, one of Canada’s fastest growing digital media companies, will launch, train and manage Game Plan’s social media ambassador network.

“The team of content marketing experts and influencers at Seekers Media will empower Game Plan’s social media channels with content that is of benefit to future and existing Canadian athletes across all Olympic and Paralympic sports,” says Jim Barr, CEO of Seekers Media. “Our team will help the Game Plan social media athletes create and tailor content that is ‘of the moment’, and relevant to the five pillars of Game Plan; career management, mental health, education, skill development and a mentor network.”

The athletes who will represent Game Plan as social media ambassadors are:

Tyler Mosher - Paralympian/Snowboarding Tyler, a walking paraplegic, is a Vancouver 2010 Paralympian in para-nordic skiing, the 2009 world champion in para-snowboard and 2014 Paralympian for para-snowboard. In Sochi 2014 he took 12th spot in the men’s snowboard cross.

Justin Warsylewicz - Olympian/Speed Skating

In 2004 Justin became the all round champion at the World Junior Championships. A heart irregularity made him miss the first part of the 2004-2005 season but after surgery for a catheter ablation, Justin returned to the ice a few weeks later to defend his national title. He still holds the 3000m and 5000m Junior Canadian records and the senior record for the Men’s Team Pursuit (2007) with Arne Dankers and Denny Morrison. At the 2006 Olympic Games, Justin was part of the silver medal winning team for Men’s Team Pursuit. He also finished second in the same event at the 2007 World Single Distance Championships. 

Kirk Muyres - Junior Champion Curler

Kirk is a curler and former Canadian junior champion playing third for the Saskatchewan’s Steve Laycock team. In 2011 the team competed in the World Junior Curling Championships and came in fourth.

Cassie Hawrysh - Olympian/Skelton

Cassie is a former varsity volleyball and track and field athlete – turned Skeletor. A spur of the moment move to Calgary in 2009 launched her skeleton career and has since earned numerous podium finishes and two World Cup 4th-place medals.

Mercedes Nicholl - Olympian/Snowboarding

Mercedes is a veteran of the Canadian women’s halfpipe team who competed in her third Olympic Winter Games at Sochi 2014, finishing 25th. At Vancouver 2010 she posted the second-best Olympic result ever by a Canadian halfpipe snowboarder (male or female) when she finished sixth. After a long journey recovering from a concussion sustained in the halfpipe in Sochi 2014, where Merecedes fell the equivalent of three stories, she has re-entered professional competition and is currently a member of the 2016-2017 Canadian National Snowboard Team.

Joel Dembe - Paralympian/Tennis

Joel is a three-time Canadian champion in wheelchair tennis and has reached the Canadian championship final four straight years leading into 2015. He has also partnered with Philippe Bedard for four consecutive Canadian doubles titles. Joel competed at the 2011 Guadalajara Parapan American Games and the London 2012 Paralympic Games and was also was a member of Canada’s seventh-place 2014 BNP Paribas World Team Cup squad.

Dylan Moscovitch - Olympian/Figure Skating

Dylan competes with Lubov Ilyushechkina in Senior Pairs figure skating. They are two-time Canadian national medalists, have won multiple top-five placements internationally, and capped off the 2015-2016 season with a seventh place finish at the World Championships. Dylan is known for his remarkable strength allowing the pair to continually push creative boundaries. With his former partner Dylan is the 2013 Four Continents silver medalist, 2014 Olympic team event silver medalist, and 2011 Canadian national champion. 

Valerie Maltasis - Olympian/Speed Skating

Valérie has won a total of 32 medals in international competitions: one at the Olympic Games (a silver at 2014 in Sochi), six at Short Track World Championships (2 silver, 4 bronze), 24 in World Cups (2 gold, 7 silver and 15 bronze), and one at the World Team Championships (1 silver). She’s still holds the Canadian record in the women's 1000m (1:27.895) and six others in Canadian age group events. She has also received Speed Skating Canada's Female Short Track Athlete of the Year Award in 2012 and in the 2013-2014 season.

Brianne Jenner - Olympian/Hockey

Brianne is an ice hockey player and member of Canada's national women's hockey team. She made her debut for the team at the 2010 Four Nations Cup and won a gold medal. In Sochi 2014 she scored a pivotal goal in Canada’s dramatic Olympic women’s hockey gold-medal overtime victory over the United States. 

Marielle Thompson - Olympian/Ski Cross

In 2012, Marielle became the first Canadian to win an individual World Cup Crystal Globe in ski cross after a World Cup podium in Italy in December 2011. In February 2012, she went on to claim her first World Cup victory when she won the women’s final on home snow in Blue Mountain, Ont. Marielle won the Sochi 2014 Olympics in Ski Cross and finished off her season winning the final World Cup race and taking home the Crystal Globe for the second time in her career. In 2015 after winning the first three World Cups of the season Thompson injured her knee in the semi finals of the World Championships in Kreischberg, Austria. Coming back from injury this season Marielle came back with a bang finishing second overall on the Ski Cross World Cup in 2016.

About Seekers Media Inc.

Seekers Media creates content marketing strategies and tools using innovative and integrated marketing methods. Our media and community efforts place partners in front of engaged audiences and help to fuel marketing initiatives. A content marketing and production company; publishers and

About Game Plan

Game Plan is a collaboration between the Canadian Olympic Committee (COC), Canadian Paralympic Committee (CPC), Canadian Olympic and Paralympic Sport Institute Network (COPSIN), and Sport Canada to provide the best resources this country has to offer to our national team athletes – a team that has given so much and inspired so many. Game Plan is a source of competitive advantage for Canada and for Canadian athletes that will position Canada as a global leader in the sport community.

For more information on Game Plan, please visit:

To view the Game Plan video, please click here:

City of Cranbrook Launches Social Media Reporters Network To Boost Tourism Economy

Cranbrook, BC (July 2, 2015) - The City of Cranbrook, along with its partners at The Chamber of Commerce and Canadian Rockies International Airport (YXC), is turning to social media to help fuel the growth of its tourism economy. 

A Cranbrook Tourism social media reporters’ network has been established within Cranbrook via a partnership with community ambassadors.  Daily content generated by these ambassadors will be featured on Cranbrook Tourism’s Facebook page.  The end result will create additional conversations about the destination and tell people about all the activities and things to do in the area, and ultimately increase travel to the community. 

“We’ve recruited a collection of locals, tourism ambassadors, who will be generating engaging and sharable content so the Cranbrook Tourism’s social media channels can realize an increase in online activity,” said Kevin Weaver, business & economic development manager for the City of Cranbrook.

Weaver’s office along with the Chamber and YXC have been working diligently over the past six months to formalize Cranbrook Tourism’s efforts, by holding workshops, open houses and meetings with the industry to solidify efforts and form a united front. 

Understanding that Cranbrook as a tourism destination is a new concept for some residents, the city hopes that not only will potential visitors become more inspired about the destination’s many attributes, but also the locals who live within the community.

“We have seen this in other communities with great success,” said project manager Allyson Blake of Seekers Media. “While generating engaging, enlightening and ultimately shareable content on social media, not only does it generate interest in the destination from afar, but also within the community.”

“For many it’s a light bulb moment to say to themselves “oh yes, we do have lots of interesting things going on within the community,” Blake added.

Seekers Media is working with the collective to ensure the success of these digital media efforts.  Over the past five years, Seekers has helped other communities establish award-winning campaigns with the help of social media reporters’ networks across Western Canada.

Recently, Forbes Magazine posted this article on the power of tourism advertising and how it may be more influential then we think.
Cranbrook Tourism’s social media reporters’ network will also work to bring more attention to the Canadian Rockies International Airport, cementing its position as the gateway to the Kootenays.

“We are excited about this network as it exposes our airport to long-haul travellers while also reminds locals about the convenience factor of YXC,” said Tristen Chernove, Canadian Rockies International Airport General Manager.

Seekers forms "The Collective"

For Immediate Release

Seekers Media forms The Collective, a group of influencers that includes leading bloggers and social media aficionados in Canada 

EDMONTON – Seekers Media welcomes to its growing network The Collective — an influential group of Canada’s top bloggers and social media enthusiasts.

The Collective was brought together by Jim Barr, CEO of Seekers Media, to continue the growing reach of its content across Canada by collaborating with some of the country’s leading writers and digital story tellers. Each person in the collective has an extensive social media following and popular online presence.

The list of Seekers’ award-winning social media influencers includes:

· — Jeff Bartlett — Adventure travel photographer and writer, based in Jasper, AB. Bartlett has more than 120,000 followers on Instagram and has travelled the world.

·  — Rebecca Bollwitt — Award-winning Vancouver-based travel writer and blogger who has been blazing social media trails for 11 years. She writes about travel, life, events and activities in Vancouver and the rest of B.C. She has more than 64,000 Twitter followers. Awards include Best Blog Canada West (2014), Best Local Twitterer from 2010-2013, and #1 Best Vancouver Blog for nine of the past 10 years (she was runner up on the 10th).   

· — Leigh McAdam — This curious travel and outdoor adventure expert is a multi-award winning blogger (Top 5 Blogs in Canada, 2015, Group of Seven Best Canadian Travel Blogger, 2015). She has 10,000 and counting followers on Twitter and averages 50,000-plus visitors per month to her website. McAdam is also author of Discover Canada: 100 Inspiring Adventures.

· — Mike Morrison — Since 2006, Morrison has been entertaining his fans with engaging, funny and insightful content. He has more than 64,000 unique visits to his site monthly, more than 17,000 followers on Twitter. He loves to travel and record about off-the-beaten places and experiences with photos and words.  

“The goal of The Collective is to always tell the best story from their unique perspective and make their audiences want to have that very same experience,” says Lisa Monforton, Editor of Seekers Media.

Seekers also works with a long list of experienced travel writers across Canada, including: Joanne Elves, Liz Fleming, Lisa Monforton, Mark Sissons, Crai Bower and Paula Worthington.

Monforton says when the bloggers were introduced to the Seekers’ network, the company asked them what kind of travel and experiences most appealed to them. “With that information, we try to make sure they get to experience and talk to people who can give them the best inside information on all of the festivals, destinations and activities we are covering,” said Monforton.

Once they’ve written their stories and taken their photos, the bloggers and writers do what they do best — spread the word on their adventures and stories through their individual websites, Twitter, Facebook, Instagram and Google+. Their goal is also to engage with the people they are writing about — from destination organizations, to festival organizers and musical artists headlining music festivals.

The Collective adds tremendous value to anyone using the Seekers Media network amplifying reach. To find out more of how to leverage this tool, contact Jim Barr.

About Seekers Media

Seekers Media is a content marketing business specializing in destination tourism throughout Western Canada. Through its Snow Seekers and FestivalSeekers bands, Seekers Media connect with a global audience of more than 1 million people about unique travel experiences with its online, mobile and social platforms.


Jim Barr

CEO, Seekers Media 


Quebec-based coverage will expand SnowSeekers audience

For Immediate Release 

Quebec-based coverage will expand SnowSeekers audience 

FEB. 26, 2015 – The unique charm of Mount Tremblant, Mont-Sainte-Anne and others Quebec resorts will be portrayed in SnowSeekers media, as the company expands its coverage across the country.

Quebec City-based Francis Argouin has joined the company as its blogger and social media correspondent for Quebec. This marks a new expansion interest for Seekers Media into Eastern Canada, and puts SnowSeekers reach beyond its current coverage base of British Columbia and Alberta.

Argouin is former marketing manager for Sun Peaks Resort and now marketing manager for Rocky Mountain Bikes, a Vancouver-based company with sales outlets around the world. His new role will help Seekers to fulfill its commitment to the Canadian Tourism Commission’s SkiCanadaNow campaign.

For the remainder of the winter season, Argouin is travelling to several Quebec resorts, telling stories about the winter culture of La Belle Province.

“Francis is producing Quebec-based content that helps attract more eastern Canadians to the SnowSeekers website,” said Jim Barr (aka Doc Pow), Seekers Media founder.

Exposing Quebecers to content about their local resorts will attract them to find out more about Alberta and B.C. destinations, encouraging east travellers west. Barr said.

“The goal to this is to generate more interest among people in Toronto, Ottawa and Montreal, to get outside and experience Canada’s winters while at the same time encourage consideration time and ultimately travel commitments in going west for the ultimate in ski and snow adventures,” he said.

About SnowSeekers

This winter season (September 15 - Feb 26, 2015) – SnowSeekers has experienced more than 200,000 unique visits, 425,000 page views and 4,000 hours of audience engagement via story reads, video views and mobile interactions on western Canadian snow-filled destinations. With a social media reach of more than 1.5 million snow-seeking travellers, this focused audience confirms SnowSeekers as one of Canada’s leading snow-minded content providers. 

Seekers Media launches most ambitious video production project to date, including TELUS SnowSeekers TV, Season 2

For Immediate Release 

January 9, 2015

Seekers Media launches most ambitious video production project to date, including TELUS SnowSeekers TV, Season 2 

Capturing the Legendary Spirit of 19 Ski resorts and The Communities They Call home

EDMONTON – A greatly expanded Season 2 of SnowSeekers TV is coming to viewers, thanks to support from TELUS OptikTM Local Community Access Programming. Production starts in mid-January. Seekers Media has retained veteran short-form video producer Chris Wheeler as Director of Photography. Cinematographer Kalum Ko, a 2013 Banff Film Festival winner, complements the BC production team with guaranteed eye-popping imagery.

In its first year, winter 2013-14, Seekers Media produced six destination episodes of SnowSeekers TV with support from TELUS. “This season the production expands to cover nineteen destinations across Alberta and B.C.,” says Jim Barr, Executive Producer for the production and Seekers Media CEO.

Six ski resort and destination features in Alberta and 13 in British Columbia will feature legendary characters who make each ski resort special plus local musicians talking about their top après spot. A special community feature showcasing a ‘wow’ factor rounds out the ski resort coverage, adding context to the city, town or village the resort resides in.

TELUS Optik TV subscribers have access to SnowSeekers’ programming for free on-demand where each episode is presented in a longer format. Content shot in winter 2015 will be available on TELUS fall 2015. Season one is available now as featured TELUS content.

SnowSeekers’ website features short-form video segments generated from the production. Around 100 short form videos showcasing B.C. and Alberta’s winter destinations are to be featured on SnowSeekers over the coming year.

The production also supports the Canadian Tourism Commission’s #SkiCanadaNow initiative and other local interests specific to each destination. 

About Seekers Media

Since 2009, via its two digital media channels, SnowSeekers and FestivalSeekers, Seekers Media has been delivering winter and festival content. In 2014 Seekers’ digital network educated and inspired well over 1,000,000 travelers through video views, story reads, contest entries and social media engagement on a winter and or event Alberta/BC travel experience. This is the sixth season of TV production for Barr, while Chris Wheeler has been producing short-form video for over 10 years. In 2010, he documented the Olympic Torch Relay for the Canadian Tourism Commission and VANOC.

About TELUS Optik Local

TELUS Optik Local is where TELUS showcases relevant, local, community-produced content, available through Optik TV On Demand. At Optik Local, we feature projects that encourage local storytelling and creative pursuits. For more information on Optik Local, please visit

Seekers Media wins 2nd Award of the Year

For Immediate release

Seekers Media wins 2nd Award of the Year for Innovative Tourism Partnership

Cranbrook, BC (October 10, 2014) -- This week, the City of Cranbrook, in partnership with the Canadian Rockies International Airport, Pacific Coastal Airlines and Seekers Media received the award for Best Community Tourism Initiative presented at the Kootenay Rockies Tourism AGM.  A first for the City of Cranbrook, the award was presented to the community that developed and implemented the year’s most innovative tourism marketing campaign.

The City of Cranbrook, Canadian Rockies International Airport and Pacific Coastal Airlines continue to develop attraction strategies to increase tourism to the region. They partnered with the Kootenay Rockies Gran Fondo and contracted Seekers Media to produce a multi-media campaign.

“Our goals with the campaign were to increase tourism to the region, and promote the Kootenay Rockies Gran Fondo as a means to showcase Cranbrook as an active tourism destination.  We contracted Seekers Media to help see through our interests via a social and digital media campaign,” explains Kevin Weaver, Economic Development Manager for the City of Cranbrook.

Strategic content supporting these goals was produced, including a collection of editorial and a video on biking in the region.  It was key that this content spoke not only to the Gran Fondo event that happened September 7, 2014, but also promoted and encouraged active travel to the region throughout the year.  This content was then published on, an award winning multi-media platform that has built a strong audience of active travelers.

“We were excited to be part of this campaign”, says Kevin Boothroyd, Director of Sales and Marketing with Pacific Coastal Airlines. “It allowed us to showcase our airline and our continued partnership with the City of Cranbrook and Canadian Rockies International Airport through the use of social media, a significant part of our overall marketing strategy.”

The campaign helped generate a 40% increase in registrations from the year before and a 77% increase in out of town registrations, some from as far away as the U.K.

“A campaign like this helps further the Canadian Rockies International Airport’s interest to remind people that access to the Kootenay Rockies and all of its remarkable experiences couldn’t be easier via our airport,” explains Tristen Chernove, CEO for the YXC.

“From this campaign the region’s tourism stakeholders have gained a new appreciation for the power of social media, partnership campaigns and the value in content marketing,” says Cranbrook Mayor Wayne Stetski.  “The timing of this award is perfect, considering that the city’s tourism interests continue to expand with ongoing work to establish a tourism Destination Marketing Organization and development of a 2015 media and marketing plan.  This plan will help insure Cranbrook and its residents continue to welcome people from around the world to enjoy its historical, cultural and active travel experiences, bringing with them additional economic prosperity to the community.”

For more on this please visit the case study generated from the experience 

Seekers Media announces 2014/15 Team of Content Producers

EDMONTON, Sept.19 - Seekers Media is proud to announce its 2015 roster of content producers. Our team includes some of North America’s leading travel and adventure media producers, who will be working with Seekers Media to not only produce great content, but also amplify reach through their social media channels.

In addition, as part of our relationship with these producers, they also have the capability to help bring our partners additional coverage in other North American media outlets. 

Introducing our production team for 2014 and 2015:

Crai Bower (Seattle) – Crai is a media producer and hosts a weekly travel talk show on National Public Radio with Europe’s Rick Steves. You will find his stories Forbe’s Magazine,, National Geographic Traveller, and dozens of regional and daily newspapers and in-flight magazines.

Liz Fleming (Toronto) – Liz’s passion for writing started early and over the years her talents have led her to become one of Canada’s leading content producers. Next to Seekers Media, you’ll find Liz’s engaging stories in the pages of the Toronto Star and many other leading media outlets.

Lisa Monforton (Calgary) – As our Editor-in-Chief, Lisa ensures our content objectives are met with our partners and brings decades of writing and editing career to the table with many leading media outlets. 

Mark Sissons (Vancouver) – National Geographic Traveler, The Huffington Post, the Vancouver Sun and many other media outlets rely on Mark’s first person content to help drive audience interest to destinations around the world.

Rounding out our squad are more experienced and well-known writers, including Shelley Arnusch, Joanne Elves, Lisa Kadane, Paula Worthington, John Korobanik, Doc Pow and more. 

Seekers Media expands its video production by welcoming: 

Chris Wheeler (Whistler) – For 106 days Chris adventured across Canada producing daily social media short form videos on the progress of the 2010 Olympic Torch Relay, working with The Canadian Tourism Commission, Coke-Cola and RBC. Chris has now become one of Canada’s leading video and social media producers. Chris joins Doc Pow, Dan Wilberg and Kris Wedgewood.

Social media is also a key focus to Seekers Media operations.

Allison Markin (Penticton) – joins Seekers Media as a coach for social media and content manager Nancy Shields, and a 10-person network of Seekers Media social media reporters sprinkled across Alberta and BC. Allison is a social media professor at Okanagan College with a social media prowess that led to Penticton generating so much Facebook attention that it was identified as a top ten most talked about destination in 2013 by the Huffington Post.

For more about our team of producers, please visit the team section to our website,

Town of Vermilion & Seekers Media win two marketing awards

KANANASKIS, AB (April 11, 2014) – The Town of Vermilion in conjunction with Seekers Media took home two marketing excellence awards Thursday night at the Economic Development of Alberta Conference.

The Economic Development of Alberta awards are an annual tradition showcasing the “best of the best” for fresh approaches on business development.

The Town of Vermilion and Seekers Media were recognized for two marketing awards, one for its video production campaign and the other for social media innovation.

“We are focused on bringing more business to our community and about 18 months ago, town council realized we needed to do that in new ways,” said Mary Lee Prior, Vermilion’s Economic Development and Tourism officer.

To help increase the Town of Vermilion’s Google “search-ability” factor, Seekers Media, in partnership with the community, ran a content marketing campaign through winter of 2013/2014.  It included the production of targeted editorial featured within a specially produced Vermilion SnowSeekers section, along with a social media reporter.

 “Think of it in old school terms when you’d have a newspaper reporter based in a location,” said Jim Barr, Seekers New Media producer. Seekers has taken this traditional medium and shaped it for the digital world by working with a local resident to showcase the area using engaging photos and videos using a smartphone, Barr explained. “This content is then distributed across Vermilion’s Facebook page and re-posted by Seekers Media,” Barr added.

The campaign resulted in more than 600 new followers to the town’s Facebook page, 32,000 engagements (click-throughs, story reads, social media reach) and a campaign valued at $80,000.

The second award was for video innovation. To further Vermilion’s digital footprint, Seekers Media and the community collaborated on a 12-month video production program. The project gives the community a library of content on a variety of topics, ranging from business development, for such initiatives as attracting more doctors and tourism to the area.   

“The Town of Vermilion is full of incredible stories, and we’ve showcased those stories through the eyes of locals. After all, they’re the best ones to tell an engaging and authentic story about their town,” said Barr.

The recently released video series is now on Vermilion’s You Tube channel, elevating the town’s Google “search ability” factor.

About The Town of Vermilion
Vermilion is a town in central Alberta, within the County of Vermilion River. It’s where Olympic Medalist Becky Scott was born and grew up training on Vermilion’s sizable Nordic ski centre.  It is located at the intersection of Highway 16 and 41 approximately 190 kilometres east of Edmonton.

About Seekers Media
Seekers Media aggregates audiences through content, marketed to elevate its partners digital media footprint. Using content as a path to conversion, Seekers Media through, its two media brands SnowSeekers and FestivalSeekers, delivers destinations increased visitation, a legacy of valuable content and increased social media presence.

For more information contact:

MaryLee Prior Jim Barr
Vermilion Economic Development President 780.581.2419 780.983.9913
#newideas4living #iamasnowseeker #festivalseekers

SnowSeekers celebrates its fifth birthday

For Immediate Release

EDMONTON (Jan. 27, 2014) –Today marks the fifth anniversary of Snow Seekers commitment to inspire people to travel to some of the planet’s best winter destinations in Alberta and British Columbia.

After a year of research and development Jan. 27, 2009, SnowSeekers went “live” with a website, social media channels and a complimentary TV series, of the same name.

 “Since Day One our mission has been to promote and drive more traffic to our favourite places on the planet, namely the snow-filled destinations across Western Canada,” says CEO and co-founder Jim Barr. “Considering our stats, I’d say we’ve achieved that goal.”

Launched in 2009 to capitalize on the growing attention generated by the 2010 Winter Olympics, SnowSeekers has grown into an authority on everything snow for this part of the world. 

Quick stats

Since its 2009 launch, SnowSeekers has:

  • Served up over 850,000 pages on its website
  • Serviced over 415,000 visitors to its website
  • Processed over 210,000 unique users sessions on its SnowSeekers iPhone, Blackberry and Android mobile apps
  • Inspired more than 4,000,000 snow seekersthrough its social media channels 

In total, SnowSeekers has reached more than 4.5 million winter minded travelers through its online, mobile and social media channels. 

 “When you add up all of our distribution points, it totals over 35,000 hours of inspirational SnowSeekers content that has been consumed by audiences around the world.”

Seekers Media, the parent company to SnowSeekers, looks forward to inspiring hundreds of thousands of more snow-seeking travellers in its next five years.   

About SnowSeekers and Seekers Media

Seekers Media, for the past five years, has been on the cutting edge of new media by using the latest in technology to inspire travellers’ experiences. Seekers’ digital services have been profiled by media outlets across North America, including the LA Times, CBC and more. In January 2014, the story of Snow Seekers’ launch is chronicled in this magazine article in American Airlines in-flight magazine.

The company’s media brands, including SnowSeekers and FestivalSeekers, allow travellers to make the most of their experiences in a destination, via an array of innovative mobile, online and social media offerings.  Hundreds of thousands people each year trust Seekers Media and its media brands to help them make their next vacation decision. For more information please visit   

Contact:          Jim Barr
                        CEO & Founder SeekersMedia

Seekers Media welcomes Lisa Monforton

For Immediate Release

Aug. 6, 2012 – Edmonton – Seekers Media has added some spice to the special sauce in its business model by welcoming seasoned editor Lisa Monforton to its team.

This addition further enhances Seekers’ ability to deliver compelling and authentic content to snow and festival seeking audiences.

Monforton, former Edmonton Journal and Calgary Herald travel editor, brings with her more than 20 years of experience with marrying words and pictures, bolstering Seekers Media’s strength as the best source of timely snow, travel and entertainment information.

Monforton’s role as SnowSeekers & FestivalSeekers editor will also include head coach for the growing team of correspondents.

“Welcoming Lisa to our team is a stellar development in Seekers Media’s continued evolution,” said Jim Barr, CEO Seekers Media.  “We welcome her to not only manage content within the two websites and our mobile offerings but to draw upon her vast travel expertise to help mentor our correspondents on how they can strengthen their story-telling abilities.” 

Seekers Media launched its correspondents network in January 2012 and is expanding this winter.

The award-winning journalist and SAIT PR & Communications instructor joins the team to help ensure Seekers Media rewards audiences with authentic, first-person content.

“Seekers Media is a multi-faceted content provider that I am excited and proud to work with,” said Monforton.  “No one else is providing adventure seekers with this type of information in such a user-friendly format.

“I’m very much looking forward to working with Jim and the team as we expand the company’s portfolio and provide valuable and timely content to our audiences.”

Heading into its fourth winter season, SnowSeekers is a leading source of information for planning winter getaways in the Pacific Northwest. With a suite of tools spanning mobile, online and social media channels, SnowSeekers empowers winter enthusiasts to plan the best experiences possible. Sharing through our smartphone app and social media tools help people get the most out of their time at a destination.

For more information please visit

Contact:         Jim Barr                                                               Lisa Monforton
                        CEO, Seekers Media                                        Editor & Correspondents Mentor
                        780.983.9913    403.870.7724

60 Days - 60 SnowSeeking Adventures

For Immediate Release
September 10, 2012 – Edmonton

SnowSeekers, the guide to all things winter, is pleased to announce a new promotion highlighting the start of the 2012/13 winter season which begins 60 days from today.

“Resorts within the Canadian Rockies typically open by the second weekend of November which falls on November 9 this year, so working backwards, today marks the 60 day point,” explains Seekers Media – SnowSeekers CEO Jim Barr.

Barr and his team of correspondents have selected 60 articles from the website and will be re-releasing one story each day between now and November 9 to get people excited and thinking about the return of the winter season. “This is the time of year when people start itching to get back on the slopes and a program like this should help stoke that fire,” says Barr.

The Seekers team will be leveraging both a social media promotion and paid advertising to help highlight the articles, a technique that is now paying the new media company some solid dividends. “We did a similar content/social media campaign like this during the summer with our other media brand, FestivalSeekers, and were reaching well over 25,000 people a week,” explains Seekers Media’s Engagement Specialist Katie Correlje. 

To further activate the community and highlight the start to the season, SnowSeekers is holding a suitcase party contest and over the next 60 days snow seekers can enter to win a trip to one of three mountain resorts for that November 9 weekend.  

Heading into its fourth winter season, SnowSeekers continues to gain ground as a leading source of information for those planning winter getaways. With information tools spanning mobile, online and social channels, SnowSeekers allows winter enthusiasts to plan their experience through its website, get more out of their time while in destination through their smartphone app and promote discoveries via social media. 

For more information please visit

Contact:               Jim Barr
                              CEO; Seekers Media

Seekers Media's Audience Grows By 2000%

Festival Seekers

August 2, 2012

This July, FestivalSeekers' online audience grew almost 20 times over the same time last year. FestivalSeekers is Alberta's digital guide to inspiring festival-minded road trips.

Launched in June 2011, the media brand has continued to see a strong monthly increase in its audience. Backed by July 2012 website and Facebook analytics, Seekers Media is thrilled to announce that its digital media brand is now directly reaching around 25,000 unique travellers a week. 

“We’ve seen our numbers continue to rise over this past year, but in July, the popularity of our social media channels and website traffic spiked – big time,” explains Seekers Media President & CEO Jim Barr. 

“The really interesting thing for us at Seekers is that this lift in our traffic isn’t supported by a whole ton of advertising, it’s more about Seekers Media’s correspondent network producing quality content that people are finding and engaging with online and through social media.  It will be really exciting to take this momentum into the fall and winter with our additional media brand

A recent non-traditional partnership with Fountain Tire is driving a good chunk of this interest to the companies festival minded digital media offering.  Launched this past summer, the partnership includes an interactive festival planning map and a branded content campaign running through to October 2012, and those festivals advertising with FestivalSeekers have seen a noticeable increase in their numbers. “This year we certainly saw an increase in our attendance from Edmontonians,” explains Slave Lake’s annual Sand Sculpture Championships coordinator Michelle Morrison.  Sixty-five percent of FestivalSeekers’ audience is Edmonton based.

FestivalSeekers offers its audience a unique “one-stop shop” for information on Alberta’s festival destinations including write-ups, signature stories and videos on over 100 festivals and events; from Castle Mountain’s Huckleberry Festival in the southwest to Lac La Biche’s Pow Wow Days in the northeast and everything in between.  “We’re getting contacted weekly from festivals looking to have their festival or event listed with us,” explains Seekers Media Content & Social Media Manager, Katie Correlje.

In April and May FestivalSeekers partnered with the community of Drumheller to produce Drumheller’s DinoFest presented by Canalta Hotels.  This media and marketing campaign generated by Seekers Media exposed the festival to over 725,000 people in three weeks and resulted in attraction revenue increases of approximately 10% from the same time last year.

“Now we are focused on the addition of more fall and winter events to our calendar,” says Correlje.  Seekers Media invites festival organizers to contact them and take full advantage of their engaged festival seeking audience - listings are free.

Contact:               Jim Barr, 780.983.9913

Seekers Media Goes Space Age?

Seekers Media Goes Space Age?

For Immediate Release

June 7, 2012- Edmonton – Seekers Media, the producers of SnowSeekers and FestivalSeekers, is pleased to announce a new partnership with the National Research Council of Canada (NRC) around the furthering of its smartphone app interests. “Seekers Media is thrilled to welcome John Devitt to our team. Devitt, past Executive Director of the Revelstoke Chamber of Commerce and Revelstoke Tourism, will be working to uncover the value of augmented reality and how it can assist the tourism industry to not only see more butts in their seats but also increase the net promoter score of a destination,” explains Seekers Media CEO & President Jim Barr. Augmented reality is not new, but in the past few months has seen a surging amount of interest. “Devitt’s mission is to uncover just what this technology can do if we were to bring it into our line of SnowSeekers apps,” says Barr.

Google is launching their new Google glasses this fall and when you wear them, it will tell you the weather by looking outside, or connect you with friends virtually. For a taste of the technology we suggest you have a look at this Google video,

Seekers Media has been focused on producing quality smartphone apps since June of 2009 – launching its initial SnowSeekers Go-Guide that same fall. Since then its mobile developments have been a two year finalist within the Digital Alberta awards and most recently its SnowSeekers app was written up in a Los Angeles Times story on how technology was helping to improve skier experience. Seekers Media now takes on for hire app production working with communities including Vulcan, AB and The City of Cranbrook to produce their own apps utilizing Seekers smartphone software and production experience.

“With now over 200,000 ‘seekers’ connected to us, it is exciting to see what additional value we can bring to them incorporating additional technology into our offerings,” explains Barr. “Morgan Stanley is predicting that by early 2014 there will be more of us accessing the internet via mobile devises than by traditional desktop. With a fact like that only a year and a half away, it’s critical for us at Seekers Media to keep our pulse on how to maximize the potentials of these devices.”

Over the next few months Seekers Media will be reaching out to industry connections to gather their feedback on the technology and how it might work with them to bring their destination additional value.

Seekers Media Inc

Seekers Media has been recognized as one of Canada’s most innovative new media companies. By producing first person video/editorial/social content and distributing it through innovative means Seekers Media puts butts in seats—chair lifts, tourism destinations, and Western Canada’s top festival attractions. The company is the curator of and, both of which have their own content production teams fueling online e-newsmagazines, thriving social media presences and digital guidebooks (smartphone apps for iPhone, BlackBerry, and Android).

For additional details please contact:

Jim Barr
President; Seekers Media Inc

Seekers Media launches a correspondent network, generating additional media exposure for destinations, attractions, and tourism amenities

January 25, 2012

For Immediate Release

EDMONTON, AB — Seekers Media (founders of SnowSeekers & FestivalSeekers) has spent the last three years delivering TV, online, mobile, and social media audiences the best first-person winter travel and festival content possible.

“With the launch of our new Seekers Media correspondent’s network, we see our content production team grow from four to fourteen—in the short term—with plans to grow this team even bigger moving forward," explains Seekers Media President Jim Barr (aka Doc Pow). "This network ensures that Seekers is in a position to continue to bring our audience the most consistent, relevant content year round for our snow- and festival-seeking efforts.

“Our Seekers Media correspondents live in destinations across Alberta and British Columbia, which really helps us create fresh content for a host of destinations regularly.”

Seekers Media has gathered a dedicated team of professional and amateur writers and photographers. Hailing from all walks of life, this varied group will bring their unique perspectives to Seekers’ audiences through,, content distribution affiliations (with destinations directly or via additional media outlets, including Troy Media) and various social media spaces including Facebook, Twitter, Flickr, and more.

Seekers Media is pleased to welcome these new members to its team:


Lisa Kadane, Seekers Media

Lisa Kadane is a Calgary based writer recently re-joining the freelance world after a seven-year stint as a lifestyles reporter at the Calgary Herald. Recent credits include WestJet’s Up!, Powder, Western Living and Swerve Magazines. She also writes the Spirited Calgary cocktails column in the Calgary Herald. She is excited to once again be writing about her passions of skiing, festivals and travel—now with two young kids in tow—and looks forward to helping Seekers expand its “family friendly” content offerings.


Jeremy Derksen, Seekers Media

Jeremy Derksen originally hails from Calgary, AB, where he grew up spoiled by the nearby Rockies. He now lives in Edmonton and cherishes every moment in the mountains. After five years as the outdoor adventure editor at Vue Weekly, he launched a successful freelance career for publications including The Ski Journal, Globe and Mail, Calgary Herald and Avenue magazine. Family man Derksen—similar to Kadane—is out to help Seekers expand its “family friendly” content offerings.


Boyd England, Seekers Media

Boyd England started his pre-professional ski career in the early 1980’s at Edmonton’s Rabbit Hill. For Boyd it’s all about, “Where can I explore next?”  His writing credits include a six year freelance travel and ski writing stint with the Edmonton Sun & Vue Weekly.


Laura England, Seekers Media

Laura England has been on skis or a board for as long as she can remember. With 10 years of freelance writing under her belt with publications including The Edmonton Sun and Vue Weekly, England has shared many experiences in mountain resorts, local hills, and festivals.


Megan Gibson, Seekers Media

Megan Gibson has a brilliant career in tourism development now spanning over ten years.  Her background includes being on the sales and marketing team for The North Face, VIA Rail, Marmot Basin, Tourism Jasper, Tourism Whistler and brings with her a “worldly” view to her writing style. 


Kamren Farr, Seekers Media

Kamren Farr is an avid snowshoer, Nordic skier, and back-country enthusiast who recently launched the Storm Snowshoe Series in Edmonton. Storm is a fun way to enjoy winter and discover the fun of romping through the snow with friends and family. Kamren is also responsible for Salomon’s Five Peaks Trail Running Series.


Curt Derbyshire, Seekers Media

Curt Derbyshire is a regular contributor to the Crowsnest Pass Promoter and the Pincher Creek Echo, Derbyshire will bring his unique brand of levity to the Seekers Media team. A lifelong skier, Derbyshire is excited to bring his passion for all things winter to the Seekers audience.


John Devitt, Seekers Media

John Devitt has been Living in Revelstoke for the past five years, which has allowed him easy access to the finer things in life: powder, steep lines, first tracks, and some outstanding outdoor adventures. John writes “Higher Ground,” a weekly column for the Revelstoke Current. Prior to his time with the Current, John was the Executive Director of the Revelstoke Chamber of Commerce and Revelstoke Tourism.


Amber Hayes, Seekers Media

Amber Hayes is one of the principal owners of and, Amber Hayes is also a professional presenter on adventure travel and technology. Based in Rossland BC—as a business coach—Hayes combines her passions for both business and skiing by offering strategic planning sessions and business coaching in the ski environment of her client's choice.


Sterling Todd Keys, Seekers Media

Sterling Todd Keys is a former Albertan, now finds himself residing in the heart of the Comox Valley and within a stone’s throw of one of Canada’s deepest snowpacks at Mount Washington. A habitual photographer and writer by nature, his continued presence on the SnowSeekers Facebook page eventually led to him joining the team as a correspondent through the winter of 2010/11.


Zoe Kruschke, Seekers Media

Zoe Kruschke is, if you can believe it, just 14 years old, and has already been skiing for eight years (both downhill and cross-country). Downhill skiing, along with yodelling from the chair lift, is her all-time favourite winter activity. It brings a ton of adventure into her life, to say the least. Besides being a huge fan of both Lord of the Rings and Harry Potter (not to mention David Bowie), Kruschke loves to write and ski. Now, with Seekers Media, she gets to do both! Always itching to hit the pow, Kruschke hopes her writing will inspire many other teens to rip it up, too.


About Seekers Media

Seekers Media’s audience continues to thrive, now into the hundreds of thousands of winter or festival specific travelers who trust its web/sites, mobile applications and participate in its thriving social media presence to get the scoop on where to travel next.

Seekers Media continues to receive international media attention for its efforts, most recently its SnowSeekers smartphone application featured in the Los Angeles Times.  The company—launched in late 2008—has now expanded to not only include media production for its own media brands, including and, but also takes on “for-hire work” in content generation, marketing strategy development, smartphone application development, and event production (specific to the tourism industry). Its client roster includes many destination marketing organizations, tourism attractions, and amenities.

For more on the company and/or this Seekers Media correspondent’s initiative please contact:

Jim Barr, President
Seekers Media

SnowSeekers' December press recap

Coverage via Radio Canada International, the LA Times, and Techlife Magazine peaks public interest

– Dec. 12, 2011

SnowSeekers on Radio Canada International

EDMONTON, AB —  Now into its fourth season, SnowSeekers has always prided itself on delivering consistent, innovative, and quality content across multiple platforms: online, TV, and mobile. Those efforts have received significant attention over the past 30 days, as the company has recently been profiled by industry heavy-hitters CBC, the LA Times, and Techlife Magazine.

Through an interview with Radio Canada International, SnowSeekers President Jim Barr spoke of his time in Silicon Valley this past June at "48 Hours in the Valley", an event that saw 20 Canadian companies meet with C100 gurus for two days of mentoring, networking, strategy sessions, and brand development.

“Being in the Valley puts it on a whole other level," Jim Barr said. "We spent a morning at Facebook, we went to a cocktail party with folks from Google and Motorola .. it’s a phenomenal opportunity because now we've got connections in the valley … just to have those guys in your rolodex, it’s amazing.”

Read the full story here.

SnowSeekers on Radio Canada International

The LA Times article focused on the use of technology at ski resorts, and highlighted SnowSeekers' efforts over the last two years with the SnowSeekers Go-Guide smartphone application (available for iPhone, BlackBerry, and Android).

For the low down on the LA Times article, click here. For more on SnowSeekers' mobile efforts, visit our Smartphone Apps page.

SnowSeekers on Radio Canada International

Techlie Magazine featured an 8-page spread (available online as well) that profiled, in detail, Jim Barr's "48 Hours in the Valley". Barr spent two days with writer Scott Messenger during his whirlwind trip through San Francisco and the Silicon Valley, resulting in the Techlife article and perhaps the most in-depth portrayal of Barr and his company yet.

"I don't feel the same," Barr said, in regards to his time at 48 Hours int he Valley, just hours before leaving San Francisco for Edmonton. "I feel so much bigger and enthusiastic. I'm so excited to get back to Alberta."

To read the entire Techlife article, click here.

About Seekers Media Inc

Seekers Media—the parent company to media brands SnowSeekers and FestivalSeekers—has been recognized as one of Canada’s most innovative new media companies. What we do is simple: by producing first person video/editorial/social content and distributing it through innovative means we put butts in seats—chair lifts, tourism destinations, and Western Canada’s top festival attractions.

Seekers Media ( is the curator of and, both of which have their own TV series that fuels an online e-newsmagazine. In addition, each has a line of digital guidebooks (smartphone apps for iPhone, BlackBerry, and Android), and a thriving social media following across “the big four” (Facebook, Twitter, YouTube, and LinkedIn).

For additional details please contact:

Jim Barr
President; Seekers Media Inc

1st Annual Calgary SnowFest

Friday, November 4, 2011 to Sunday, November 6, 2011 at Canada Olympic Park

Calgary SnowFest 2011

WinSport Canada and Canwest Productions Inc. are pleased to present the 1st Annual Calgary SnowFest at Canada Olympic Park’s Athletic & Ice Complex (AIC). A weekend the entire family can enjoy with over $30,000 in prizing and free giveaways!

Three days of non-stop entertainment, seminars, and spectacular show savings at the Southern Alberta Ski and Board Swap! Sponsors include Sunshine Village, WinSport Canada, Castle Mountain, SnowSeekers, Lake Louise Mountain Resort, Banff Mount Norquay, Nakiska, and The Sandman Hotel Group.

  • Attendees may enter to WIN a $25,000 grand prize FAMILY PASS and holiday package from Sunshine Village valid for the entire season! The package includes unlimited skiing or riding including 3 nights stay for two with next day skiing or riding at Banff’s only Ski-in, Ski-out hotel, Sunshine Mountain Lodge. Breakfast included! Plus 3 nights for two with complimentary breakfasts and spa access at the Banff Springs Hotel! Attendees may enter once per day and the draw will be on Sunday, November 6, 2011. The winners will be contacted and announced on X92.9 FM.
  • Additional prizing includes a family Ski Vacation to Kimberley Alpine Resort courtesy of Resorts of the Canadian Rockies, Ski Prize Package courtesy of Lake Lousie, a Family Seasons Pass from Banff Mount Norquay and a Family Season Pass, 12 hill tickets and three zip line tickets courtesy of WinSport! Over $6,000 in additional prizing to be won!
  • Sneak-a-peek Friday, November 4: Snow enthusiasts don’t want to miss first dibs on the Southern Alberta Ski & Board Swap! Brand names, equipment and more available as long as quantities last! These specialty, one off items are coveted gear that is either brand new or gently used, perfect for growing family members! Also on location all weekend long is the Ski Pass Junction, your one stop shop for season passes! Follow up a day of fantastic shopping with the Après Ski Party starting at 8 PM. Enjoy a bonfire, huge screen Colossal Vision movie premier, hot chocolate and beer gardens!
  • Extreme Saturday, November 5: Come down for the Rail Jam, where attendees can watch local athletes rip it up on an outdoor Rail Jam in the Plaza. Extreme savings continue all weekend at the Ski & Board Swap and the Ski Pass Junction! Grab your gear, your ski passes and catch an eyeful of extreme boarding tricks.
  • Castle Mountain presents Family Day Sunday!!! Sharpen up your skates and bring the camera as you start your Family Sunday off with a Pancake Breakfast followed up with great entertainment the whole family can enjoy including; a FREE Family Skate from 12 noon to 2:15 PM in Arena B (mandatory helmets), face painting and a giant bouncy house just for kids!
  • Attendees can also enjoy complimentary Hot Chocolate everyday courtesy of Castle Mountain at the kiosk located by the entrance to the Athletic & Ice Complex!
  • Admission is valid ALL WEEKEND LONG! SAVE $2.00 by purchasing tickets at any participating Safeway location or online at Adults are $10.00, Seniors $8.00 and children under the age of 11yrs old are FREE when accompanied by an adult. SAVE EVEN MORE with a Family Pass for 2 adults and either 2 students or children for $25.00 at the door only. Be sure to grab a wristband at the Main Entrance.
  • The production schedule is: Friday, November 4, 2011, from 3 PM to 9 PM, Saturday, November 5, 2011, from 11 AM to 6 PM and on Sunday, November 6, 2011 from 10 AM to 5 PM.

Stay tuned to and for up-to-date information, entertainment and seminar schedules.

Seekers Media's network explodes

For Immediate Release

Seekers Media—the founders of media brands SnowSeekers and FestivalSeekers—has cemented content distribution agreements with Getty Images and Troy Media

Getty Images logo

Edmonton, September 16, 2011 — Seekers Media prides itself on creating outstanding content that generates a travel urge from its audience.  Since its launch in December of 2008 Seekers Media has amassed a sizable following to its TV series’, online e-newsmagazines, smartphone apps and social media channels by working with hundreds of partners from hotels, attractions, and destination across Alberta and BC.  Now those partners are going to see their opportunities reach global travelers via these partnerships with Getty Images and Troy Media.  

“What these content distribution agreements mean is that a lot more people are going to have the chance to read and experience the content we create,” explains Seekers Media’s president and founder Jim Barr. Seekers Media formed its partnership with Getty to ensure that its library of high definition footage (several hours worth) can get into the hands of other companies who can put it to use around the world. Getty Images is a provider of stock images and video for advertising agencies, media, and corporate clients (communications and marketing departments). Launched five years ago, Getty has become a global powerhouse as a major supplier of high-quality content.

Troy Media logo

“Our e-newsmagazine is home to over 1,200 editorial pages on Alberta and BC winter travel opportunities and we look forward to our partnership with Troy because it will ensure more people have the chance to read this content and become inspired to make Western Canada their travel destination of choice.” Troy Media (think Reuters) has connections to over 2,200 media outlets and over 6,000 journalists globally who “subscribe to their feed”. Each week, articles and columns distributed by Troy Media are read by more than 4.8 million readers and by the end of August 2011, Troy’s total viewership was over 650 million.  

“Seekers Media has established itself as a very credible and well known source for content, first with snow and now with festivals (FestivalSeekers),” explains Troy Media’s Editor-in-Chief Doug Firby. “We needed to boost our travel and recreation coverage and really didn’t have the expertise to do it. Seekers brings this to the table for us.”

About Seekers Media Inc

Seekers Media—the parent company to media brands SnowSeekers and FestivalSeekers—has been recognized as one of Canada’s most innovative new media companies. What we do is simple: by producing first person video/editorial/social content and distributing it through innovative means we put butts in seats—chair lifts, tourism destinations, and Western Canada’s top festival attractions.

Seekers Media ( is the curator of (which is being overhauled with a re-launch this October) and, both of which have their own TV series that fuels an online e-newsmagazine. In addition, each has a line of digital guidebooks (smartphone apps for iPhone, BlackBerry, and Android), and a thriving social media following across “the big four” (Facebook, Twitter, YouTube, and LinkedIn).

For additional details please contact:

Jim Barr
President; Seekers Media Inc

Announcing the 1st Annual Calgary Snowfest

Click here to view a full sized .pdf

Calgary Snowfest 2011

Seekers Media launches

For Immediate Release

Seekers Media now includes year round offerings to raise Western Canada’s tourism potentials with the launch of

– June 21/11

EDMONTON, AB — From the founders and producers of SnowSeekers comes FestivalSeekers, an online and mobile guide unlocking the bests of festivals.

The all-encompassing festival guide you've been waiting for, launched today to fill the void in the festival community by providing a one-stop-shop for festival-goers. Traditional marketing channels routinely showcase only the most internationally recognized Canadian festivals, leaving out many other amazing opportunities. 

"Everybody knows about the Calgary Stampede and the Edmonton Folk Fest," said FestivalSeekers' Manager of Communications Rick MacDonnell. "But there are so many smaller, out-of-the-way festivals and events happening that people should be taking notice of. From the Falher Honey Festival to the Battle of the Rockies to the Taber Corn Fest, there are dozens of cultural experiences to be had if people just had a way of discovering them."

And that's where FestivalSeekers comes in. Finally, fans of music, arts & culture, food, and sports festivals have a place to go to discover festivals and share them with their friends. Through articles, mobile smartphone apps, videos, photos, social media communities,  coupons, and community involvement, FestivalSeekers is out to revolutionize the way you experience the festival season.

FestivalSeekers is proud to partner with SHAW Media who will carry 10 episodes of FestivalSeekers TV through this summer. Weekly on SHAW’s stations across Alberta and out to the world via their and our websites, FestivalSeekers goes “Behind the Scenes” of a festival to show you who will be there, what you can expect, and why you need to make the time to go. 

“For three years now, SnowSeekers has worked with SHAW Media to distribute SnowSeekers TV, an inside look at Western Canada’s winter destinations," said Jim Barr, FestivalSeekers' President (and its parent company, Seekers Media). "With FestivalSeekers TV we continue to evolve our cross-platform promotional efforts across TV, mobile, online and via a booming social media following- carbon copying our proven SnowSeekers model."

"After experiencing FestivalSeekers TV on television, people will head to our site for editorial, photos & videos, and deals on their next festival destination of choice," said Barr. "This all adds up in helping us secure our goal of becoming the most trusted and innovative source for information on Western Canada’s travel industry.”

For more information please contact:

Jim Barr

President; Seekers Media Inc.


SnowSeekers seeks two Digital Alberta awards

For Immediate Release

SnowSeekers takes on Corus Entertainment and one of the world’s leading video game makers at tonight’s Digital Alberta Media Awards

– June 6, 2011

EDMONTON, AB – SnowSeekers has been nominated for two Digital Alberta Awards, an event that happens this evening in Calgary. The first nomination is for SnowSeekers TV, which is now in its third season with SHAW Media and is also viewable on These weekly short-form episodes profile Alberta and BC’s winter destinations and have been nominated for “Best in Cross-Platform” production. The other nomination, also in the Cross-Platform category, is for the SnowSeekers smartphone apps—the SnowSeekers Go-Guides—which are available for free across BlackBerry, Android, and iPhone.

“We received a nomination at last year’s Digital Alberta Awards for ‘Best New App,’ so to be recognized two years in a row is quite the honour,” said SnowSeekers’ President Jim Barr. “Through this summer and we are strengthening the integration between our website, flourishing social media following, and apps to produce some stellar business development potentials for our advertisers and sponsors. Even more of an honour for SnowSeekers is that we’ve been nominated in this cross-platform category alongside Corus Entertainment and BioWare, owned by Electronic Arts, one of the world’s biggest video game makers.”

The awards are presented by Digital Alberta, an industry-led organization devoted to promoting and connecting the thriving digital media community across Alberta. Sponsors of the event include the Canadian Marketing Association, Adobe, The Canadian Media Fund, and Alberta’s Culture and Community Spirit Ministry—responsible for film and media development. For more on tonight’s award ceremony please visit

About Seekers Media

In an era of multi-million dollar media giants, Seekers Media, with its first-person content and innovative distribution methods, is the David against the Goliaths, rallying audiences through technology to improve their winter and festival experiences.

Seekers Media develops and licenses social networking platforms, enabling the tourism industry to expand its market reach. It is the parent company to media brands SnowSeekers ( and FestivalSeekers (, with additional brands in the works.  SHAW Media, The Canadian Tourism Commission, Travel Alberta, and dozens upon dozens of attractions and tourism amenity providers from across Canada participate in Seekers Media’s efforts that run across TV, video, online, mobile, and a booming social media following.

For more information please contact:

Jim Barr

President; Seekers Media Inc.


Doc Pow visits Facebook HQ

For Immediate Release

Doc Pow leaves today on invitation to Silicon Valley to meet with mentors from Facebook and other leading digital media experts

– June 7, 2011

EDMONTON, AB – SnowSeekers has been invited by the Canadian Government’s Consulate in the Silicon Valley to join 19 other companies; Canada’s most promising new media firms for “48 Hours in the Valley”. One of only three companies west of Toronto and the only company in Alberta, President Jim Barr will be spending the next 48 hours meeting with mentors, venture capitalists and to make a visit to Facebook’s HQ to strengthen its model and learn how it can bring even more value to its advertisers and sponsors.

“The event is produced by the Canadian Consulate and a group called the C100, all Canadian ex-pats who have made it big down in San Francisco and are now looking to give back, helping companies like us grow,” says Barr. This past winter SnowSeekers saw a 600% increase in its social media footprint, traffic to its website and users of their smartphone apps. “We experienced over 150,000 unique travellers who trusted, connected through social media or put our apps on their smartphones to help make their call on where to ski, stay, eat and enjoy what Alberta & BC has to offer. This next 48 hours is a brilliant opportunity to ensure this growth continues.”

The focus of the “48 Hours in the Valley” event is on advertising, monetization and social media; exploring ways to take existing platforms to their next level. “It’s an intense itinerary, but why not, we’ll be meeting with leading digital media experts, and for us at Seekers this is just the opportunity to take what we have and knock it out of the park.”  

For the past year and a half, Seekers Media has been in residence at NAIT’s Duncan McNeill Centre for Innovation.  NAIT is in full support of this mission south, sending along with Barr a writer and photographer from TechLife Magazine for a cover story coming out this fall. For more on 48 Hours in the Valley, please click here.

About Seekers Media

In an era of multi-million dollar media giants, Seekers Media, with its first-person content and innovative distribution methods, is the David against the Goliaths, rallying audiences through technology to improve their winter and festival experiences.

Seekers Media develops and licenses social networking platforms, enabling the tourism industry to expand its market reach. It is the parent company to media brands SnowSeekers ( and FestivalSeekers (, with additional brands in the works.  

SHAW Media, The Canadian Tourism Commission, Travel Alberta, and dozens upon dozens of attractions and tourism amenity providers from across Canada participate in Seekers Media’s efforts that run across TV, video, online, mobile, and a booming social media following.

For more information please contact:

Jim Barr

President; Seekers Media Inc.


SnowSeekers Go-Guide 2.0 receives international coverage

Jan. 7/10

The Snowseekers Go-Guide 2.0, which released on the iPhone last month (and will be released on the Android and BlackBerry soon), received some outstanding media coverage in the past few weeks. Both Troy Media (one of this country's largest and most influential content providers) and Global TV (one of Canada's biggest broadcasters) ran features on SnowSeekers and our smartphone app.

You can find the Troy Media article here. Scroll down to watch the Global TV interview with SnowSeekers President Jim Barr.

About Troy Media

Troy Media Corporation is an international content provider with offices in Calgary, AB, Victoria, BC, and New York. It boasts a network of writers and editors in Canada, the U.S. and Europe.

Troy Media is dedicated to fostering debate about issues shaping Canada and the world. In less than five years, Troy has become a major and respected supplier of high-quality opinion, analyses, and timely editorial content.

Troy Media’s numbers speak for themselves:

  • In 2009, total circulation of Troy Media content was more than 250 million; to the end of October of 2010, readership exceeded 470 million.
  • Every week, Troy Media articles and columns are read by more than 4.8 million readers. • In 2010, more than 700 media outlets have consistently used Troy content.
  • By the end of September 2010, Troy Media commentaries had been published in newspapers over 1,997 times.

Read more about Troy Media and Troy Media Corporation at

SnowSeekers launches cross-platform digital concierge

SnowSeekers digital guidebooks now across three platforms: BlackBerry, Android, and iPhone.  

– Mar. 21, 2011

EDMONTON, ALBERTA – Seekers Media has released its line of free SnowSeekers smart phone applications across all three of Canada’s largest smart phone handsets.    

“Were excited to be launching this offering even though the timing might not be right, releasing BlackBerry so late in the season, however we’ll be able to leverage this experience into our next offering, FestivalSeekers,” explained SnowSeekers' President Jim Barr.  “Our next line of apps, showcasing Alberta's festival destinations, will utilize the technology for its line of apps to be across all three platforms as well.”  

Snow seekers looking to get out and enjoy one of the best spring ski season’s in years will be able to download themselves their free copy of the application from the BlackBerry, Android, and iPhone app market places.  

What started out as a concept to publish a guidebook in the traditional sense, has evolved into a new media company that in addition to its TV series, on-line e-news magazine and community includes its own line of apps to help travelers from all over the globe make the most of their next Western Canadian vacation.  

Launched September 2009, SnowSeekers’ first entry into the mobile market, the 1.0 SnowSeekers Go-Guide iPhone app, was recognized by Digital Alberta as a finalist for “Best New App” in the province. However SnowSeekers, one of North America’s leading snow-minded new media companies, isn’t a company that rests on its laurels.

Who is Seekers Media? 

Seekers Media’s goal is to produce exciting potentials to further its community and produce exciting travel minded content. That goal is achieved through quality content production and delivery on a variety of Alberta and British Columbia’s destinations across TV, online, smartphones and through its thriving on-line community.

In addition to feeding its own “media brands”- including Snow and FestivalSeekers- Seekers Media works with a host of top clients on “for hire” corporate video, app and social media campaign production and execution.  

For additional details on the app please visit

Please click here for our demo reel:

Contact:   Jim Barr (aka Doc Pow); President - Seekers Media Inc.

780.983.9913 mobile

SnowSeekers released 2.0 smartphone application

For Immediate Release

Just in time for the winter season, SnowSeekers releases its 2.0 smart phone application – a free digital concierge for 19 destinations across Alberta and British Columbia.

- Dec. 7, 2010

EDMONTON, ALBERTA — Over $150,000 has been invested by SnowSeekers in the past 12 months to bring snow seekers around the globe a smart phone application that unlocks the best of Western Canada’s winter destinations.

“Our focus groups told us they wanted all the bells and whistles in this app and that they wanted it for free. I am confident we are delivering on their request,” said Jim Barr (aka Doc Pow), president of SnowSeekers.  

“Last season the app acted as a digital guidebook, this new 2.0 version will be more of a digital concierge,” said Barr. “This year’s app really takes you by the hand and directs you to where you need to go and what you need to do in order to maximize your time in Western Canada. And that goes for both locals and international travellers.”

Major upgrades include:  

The guides are GPS sensitive delivering real-time information to the traveller as they are in X destination. It acts as a great pre-planner too as you can thumb through any of the destinations before even setting out.

A digital coupon book along with push notifications of exclusive offers. That push feature services powder hounds in a big way by delivering a message should the destination or destinations you follow receive over five cms of snow in the last 24 hours. “This note with a little alarm will land on your phone around 7 a.m., just in time to get you out of bed and into the POW,” says Barr.

A real-time heat map allowing travellers to check into their hot spot of choice, each destination featuring a comprehensive list of pubs, clubs and night spots.  “One of the big requests we had from our focus groups was the app should unlock special events and the hot locations in town,” explains Barr. Check-in to the location you are at or the location you are going to be so other travellers can look at the map and know “what’s hot.”  

Comprehensive guidebook listings –“We've invested over 800 man hours to develop shopping, accommodations, après, nightlife and dining directories for the 19 destinations represented in the app,” said Barr. Includes Google Maps, descriptions, phone numbers and web addresses.

Other features include current weather supplied by The Weather Network, snow conditions, a digital trail map and the app’s chocked full of locals’ tips.

Through the support of the Alberta Innovates - Technology Futures program and The National Research Council of Canada, SnowSeekers partnered with one of North America’s leading mobile application developers, Calgary-based Robots & Pencils, resulting in this free application for iPhone, iTouch, iPad, BlackBerry and Android set to launch in stages starting this month. The iPhone, iTouch and iPad version is available on the iTunes now.

Launched September 2009, SnowSeekers’ first entry into the mobile market, the 1.0 SnowSeekers Go-Guide iPhone app, was recognized by Digital Alberta as a finalist for “Best New App” in the province. However SnowSeekers, one of North America’s leading snow-minded new media companies, isn’t a company that rests on its laurels.

 “One of the reasons we’re so excited about this application is that it allowed us to work with Robots & Pencils and Michael Sikorsky,” said Barr. Sikorsky has been deemed an ‘Internet revolutionary’ by Profit magazine, and a ‘CEO to watch’ by CNN Money. 

In addition to speaking at conferences throughout the world, he has also spoken at Harvard Business School, MIT, and Stanford. Selected as the #4 best Web2.0 Company across Canada by Backbone Magazine and KPMG. Robots & Pencils continues to work with its clients to release apps reaching the top downloaded list the world over.

“What we’ve built here stands unique because of the thoughts on how to use mobile + social features with a self-server ad program, it all added up to brilliance for us,” said Sikorsky.

SnowSeekers and Robots are hell bent on offering the best snow-minded app on the market.

Who is SnowSeekers? 

SnowSeekers’ goal is to produce new-media efforts to further its community and produce exciting snow-minded content. That goal is achieved through quality content production and delivery on a variety of Alberta and British Columbia’s winter destinations across TV, online, smartphones and through its thriving on-line community.

Since launching in January of 2009, SnowSeekers has been acknowledged by the Alberta and Federal Governments as one of the country’s most innovative companies.

Contact:   Jim Barr (aka Doc Pow); President- SnowSeekers

780.983.9913 mobile

For additional details on the app please visit,

Industry demand launches Seekers Media

For Immediate Release

– June 1, 2010

Edmonton, AB – SnowSeekers Inc. is moving under a new corporate umbrella, Seekers Media (, to become a bigger part of the travel and media industry. “We have been getting many production requests that were outside our SnowSeekers TV, online, and mobility interests,” explained President Jim Barr. 

Seekers Media will act as a “production for hire” company and work with clients to see through their video, online, and mobility needs, while continuing to improve the foundation of its own media interests at 

“As a team, SnowSeekers has become very savvy in the art of quality content creation (video, editorial, and photographs), content campaigns capitalizing on social media, and in the production of mobility applications for smart phones.   We are excited to pair up this experience with our catalogue of over six hours of broadcast grade HD b-roll from 16 destinations around Alberta and BC.  Now, this knowledge and bank of eye-popping video allows for opportunities year round,” said Barr.

Seekers Media will work with clients to see through their interests to produce stellar corporate videos, content campaigns, and/or mobility applications.   

About Us 

SnowSeekers™ Inc., with its parent company, Seekers Media, is a new-media company that utilizes innovative means to deliver its content through TV, internet, and mobile. SnowSeekers is working to help spread the wealth of interest in Western Canada. Recently recognized by the Canadian Government as one of Canada’s most innovative companies, SnowSeekers was founded by journalism industry veterans. Operations include a nationally televised production series (carried by SHAW Communications to four million people per week), a major web presence at (now home to 540+ pages of content), a line of iPhone applications and relationships with an international array of new media companies that pull its content into their on-line spaces.

Seekers Media works to produce its own content for the above and in addition does “for hire” video and mobility app production for corporate clients. A sample of those include The North Face, Travel Alberta, The Canadian Ski Instructors Alliance, Parks Canada, The Public Affairs office of the Alberta Government, Afexa Life Sciences (the makers of Cold-FX), and dozens of tourism boards and destination attractions throughout Alberta and BC. In March, SnowSeekers was awarded an Alberta Innovates Voucher from the Alberta Government, furthering its position in becoming a North American leader in utilizing smartphones for the delivery of content.

Contact: Jim Barr
  President – SnowSeekers Inc./Seekers Media Inc.
  780.983.9913 mobile

Alberta captures Olympic Torch Relay through social media

For Immediate Release

– Jan. 11/10

Reporter Jim Barr & his SnowSeekers team Share Albertan Olympic Spirit by Blogs, Tweets & YouTube

ALBERTA, CANADA — The Olympic Torch is back in Alberta on its way to Vancouver for the 2010 Olympic Games!

Travel Alberta is following the Olympic Torch as it makes its way through Alberta. Roving reporter Jim Barr will be on site at each stop of the Torch Relay, covering the unique celebrations, documenting stories and interviewing ‘people on the street’ in the midst of all the action. Albertans will see him starting in Lloydminster and going the distance all the way to Lake Louise.

Throughout the course of the Torch Relay (Jan. 13 – 21) Barr will use a multitude of social media channels to follow the Olympic Torch through Alberta. From blogging on to “tweeting” on Twitter, taking pictures to post on Flickr, and capturing vignettes on HD video to post online each day to Travel Alberta’s YouTube profile, Barr will bring the course of the Torch to Albertans, and the world, right inside their homes.  

All content will also be accessible on as well as,,, and

"It was 14 years ago that I first received word of the possibility of the Olympic torch returning to Western Canada. To now be welcoming Albertans, and the world, to travel with me and my team as we report on all the action from the series of Olympic Community Celebrations is an incredible honour. This is an experience we, as Canadians, will remember for the rest of our lives," says Barr, president of SnowSeekers Inc, a snow-minded new media company contracted by Travel Alberta to produce the coverage.

Travel Alberta’s goal is to give each municipality, and their respective publications, access to the Olympic Torch social media content, in order to make the most of their celebrations and experience the excitement of the 2010 games. A link will go out daily to the media – both regional and national - in order to make all of the information easily accessible.

If you have any exciting, interesting, or just plain funny stories that Jim can help share with the world, please contact Karen Keller at

About Travel Alberta

Travel Alberta is the tourism marketing agency of the Government of Alberta. For more information on the Olympics and Alberta, visit  or

Media please contact: Noelle Aune, Director Media, Public Relations and E-Marketing, Travel Alberta, 403-509-2525

MoboVivo announces licensing deal with SnowSeekers

For Immediate Release

– Nov. 17/09

Skiing and snowboarding travelogues carve trails into some of Western Canada’s best spots

CALGARY, AB — MoboVivo Inc. – a software company that enables broadcasters to distribute TV shows on laptops, mobile phones, mobile media players and television media devices – today announced that it has begun distributing a series of skiing and snowboarding themed shows produced one of Canada’s pre-eminent snow minded new media companies: SnowSeekers Inc.

"MoboVivo is excited to give skiing and snowboarding fans around the world a sneak preview of what they can expect in Whistler and Western Canada this winter," said MoboVivo founder and CEO, Trevor Doerksen. "Fans can check out a preview of the first episode at" 

Under terms of the agreement, MoboVivo has begun distributing the first in a series of TV travelogues featuring popular Western Canada skiing and snowboarding destinations, including a tour through The Canadian Rockies, the Powder Highway  and an exploration of BC’s West Coast home of the 2010 Winter Olympics.

"In this first episode of SnowSeekers we profile many incredible destinations found within British Columbia’s southern interior," said SnowSeekers President and host Jim Barr, aka Doc Pow. "Our efforts uncover the amazing array of snow filled adventures and unique options that await in Western Canada, allowing our audience to make the most of their travels.”

About MoboVivo

MoboVivo is a software company that enables broadcasters to distribute video for mobile phones, computers and set-top boxes, letting consumers take TV with them. In 2009, MoboVivo was named one of IDC Canada's "10 to Watch." in the mobile category.

About SnowSeekers™ Inc.

SnowSeekers™ Inc. is a new media company recently recognized by the Canadian Government as one of country’s most the most innovative. The company utilizes dynamic means to deliver its content via TV, internet and mobile.  SnowSeekers is working to help spread the wealth of interest in Western Canada generated by the Olympics.  Founded by ski and journalism industry veterans, this team heads into the mountains every winter season to bring the “best of the best” to its audience.  

The Canadian Ski Instructors’ Alliance clicks in with SnowSeekers and NAIT

For Immediate Release

– Oct. 15/09

EDMONTON —  A three way collaboration between some of Canada’s finest educators will see the development of a motivational and inspiring documentary. The Canadian Ski Instructors’ Alliance (CSIA) has contracted SnowSeekers, a snow minded new media company, to produce the film.  

“We want to show people how available skiing is, how fun the sport can be and how accessible it is for everyone regardless of where you are from or what background you bring to the slopes.  We see this film as a huge opportunity  to bring all of these factors to light and we, as the part of the industry, share a common goal in introducing and developing the sport of skiing within our communities,” explains Brahm Reinblatt, Marketing and Communications Coordinator for the CSIA.  The film will profile the CSIA’s Skier Progression program, allowing for a fun and safe environment while learning  to ski.

The 12-minute film and three-minute internet piece, will profile a girl of ethnic background and her toils and triumphs in learning to ski, a journey that covers day one through to enjoying the mountains for her first time.

SnowSeekers, recently recognized as one of Canada’s most innovative companies, is an Edmonton-based firm whose office is within NAIT’s Duncan McNeill Centre for Innovation, a business incubator, affording the company access to an array of amenities including working with some of the school’s top students through this production.

“This is such a great fit because it’s a win - win for all.  For me there are two levels to this. On the one level we will take the students and SnowSeekers through the process of making a short documentary. On the second level, it’s an opportunity to work with a growing new media company that has a project ready to go, where the students can attach themselves to the face of where things are going in their industry,” said Cheryl Dalmer, one of NAIT’s Digital Media instructors.  Dalmer and her team of ten students from NAIT’s independent video production stream of the Digital Media and IT program will be involved in every process from conception to completion.

“As a filmmaker I want this documentary to inspire people of all cultures and ethnic backgrounds to get out and take ski lessons. If nothing else get out and experience winter. I want to make it clear that anyone can do anything they want if they put their mind to it,” explains SnowSeekers’ Photography Director and NAIT digital media graduate, Brandon Boucher.  

Production for the piece begins mid-November for release February 1, 2010.  

About NAIT

NAIT is one of the preeminent institutes of technology in Canada, providing real-world education in business, advanced technologies and skilled trades to more than 84,000 learners worldwide. Known for student success, NAIT also engages with business and industry in applied research and innovation and provides corporate training around the world.

About SnowSeekers Inc.

SnowSeekers™ Inc. is a new media company utilizing innovative means to deliver its content including TV, internet and mobile.  SnowSeekers is working to help spread the wealth of interest in Western Canada generated by the Olympics.  Founded by ski and journalism industry veterans, this team heads into the mountains every season to bring the “best of the best” to its audience. 

About the Canadian Ski Instructors' Alliance

The Canadian Ski Instructors’ Alliance is a collective of 23,500 members setting the standards for ski instruction in this country.  At the Canadian Ski Instructors’ Alliance (CSIA), they value the sport of skiing, its environment, its members, partners and the skiing public. As the leader in the profession of ski instruction and a most valued and respected contributor to the sport of skiing, they develop a safe and positive guest experience, a progressive approach and set national standards in ski teaching.

SnowSeekers named one of Canada’s most innovative companies

For Immediate Release

– Sept. 9/10

EDMONTON, AB — SnowSeekers™ Inc, a snow-minded new media company, has been invited by the Canadian Board of Trade to Calgary on Sept. 11 to join this county’s most innovative companies at its California Market Access Boot-Camp. This one-day initiative will feature experienced investors from both the Silicon Valley and San Diego markets to assist in accelerating the plans of accepted companies. 

“This is an amazing honour to be recognized, and it’s exciting to think of the doors this (bootcamp) could open for SnowSeekers. The camp will help us hone our interests,” said the company’s president, Jim Barr.  “It could also help us place our content into the California marketplace, educating all snow-minded travellers on the great opportunities they need to get in on here in Western Canada.”

“At this summer’s Canadian Ski Council Meeting, Barrett Fisher, president of Tourism Whistler, said that the industry is spending less on traditional advertising and more online,” said Barr. “We feel we are right where the snow sports tourism industry needs us to be and the boot camp, along with the networking possibilities, will help us achieve the goals we are after – which is to promote the ski industry in both Alberta and British Columbia, and ultimately boost tourism overall in Western Canada.”

What started out two years ago as a venture to produce a book and a website showcasing all the incredible options Alberta and British Columbia holds, has evolved into a new media company with many channels:

• The production of SnowSeekers TV distributed in a partnership with SHAW Communications (expected to air this season to a weekly audience of 4.2 million)

• An e-newsmagazine at (which will be re-launching in October with an enhanced look and added features) – currently home to 150 pages of editorial, photo and video content and connected to an on-line following of over 10,000 people.

• A series of digital guide books – iPhone and Blackberry Smartphone Applications

SnowSeekers™ is working to help spread the wealth of interest in Western Canada generated by the Olympics.  Founded by two ski and journalism industry veterans, it is SnowSeekers™ goal to become the most trusted source for information on Western Canada’s winter destinations by January 1, 2010.

For more information contact:

Jim Barr (aka doc pow)

President, SnowSeekers™ Inc.     780.983.9913 office

Now located in the Duncan McNeill Centre for Innovation @ NAIT

What the Western Canadian ski industry has to say


Lake Louise Ski Resort              

“The Lake Louise Ski Area was very pleased to have visit our mountain this ski and snowboarding season. The entire segment was very informative as they not only dealt with current ski conditions and information, but also provided a tidy summary of other interesting information concerning the entire Lake Louise community.

– John Ross, Lake Louise Marketing Director, Lake Louise Ski Resort

Panorama Mountain Resort

“Working with SnowSeekers Inc. was a pleasure for everyone involved. Having worked in the ski industry for so long, they have a vast knowledge and understanding of ski resorts in British Columbia and Alberta, which easily translates onto the screen in SnowSeekers. Their work is vital to growing the ski industry, especially for off the beaten path resorts that are not as familiar to skiers and riders in Eastern Canada."

– Hayley Wilson, Marketing Coordinator, Panorama Mountain Village

Resorts of the Canadian Rockies

Skiing and Snowboarding are traditions in Canada. does a fantastic job sharing the joys and benefits of skiing – a sport that the whole family can enjoy together and gets them active in winter! Come on, Canada is a winter nation and shares this heritage in a unique and special way.

– Matt Mosteller, Vice President, Marketing and Sales
Resorts of the Canadian Rockies

Big White/Silver Star

.... thank you for including our resorts in the SnowSeekers program. The content was accurate, concise and really gave the viewers a good overall impression of what the experiences really are like at Big White and Silver Star. I believe viewers appreciated the more personal approach rather than a sales pitch, and that’s coming from a sales guy! Hope to have you back next year!

– Jim Loyd, Director of Sales, Big White Ski Resort Ltd./Silver Star Resort Ltd.

Island Lake Resort Group is a great resource for information on snow sports and the various resorts in the Canadian Rocky Mountains. I often check it out for interesting stories and resort information. I am hoping that we can be included on the website at some point.

– Mike McPhee, Director of Sales and Marketing
Island Lake Resort Group

Mount Washington Alpine Resort has proven itself to be a valuable resource for Mount Washington Alpine Resort. The coverage of our resort by the Snowseekers team has been nothing short of outstanding. On top of the far-reaching video and broadcast content, thoughtful on-line stories provide readers and potential visitors with a keen insight into our world on Vancouver Island. Snowseekers will definitely assist in bringing more visitors to Mount Washington and the west coast of Vancouver Island for both skiing and surfing.

– Brent Curtain, PR and Promotions, Mount Washington Alpine Resort

Tourism Ucluelet

As an ocean adventure village on the West Coast of Vancouver Island, we had never heard of SnowSeekers Inc. That is, until ... a brilliant idea for a winter vacation – two days surfing and storm watching in Ucluelet, and two days skiing/snowboarding on Mt. Washington. We were excited by this unique idea. The resulting video and imagery shown on was first class! We are now waiting for the next opportunity to work with the team at SnowSeekers Inc. – winter or summer!

– Lorne D. Priestley – Chair, Tourism UCLUELET


Green light for SnowSeekers TV, Season 2

November 3, 2014

TELUS community programming grant gives green light for SnowSeekers TV, Season 2

Enhanced crew and additional destinations

EDMONTON – A greatly expanded Season 2 of SnowSeekers TV is coming to viewers, thanks to support from TELUS OptikTM Local Community Access Programming. Production starts in mid-December.

 In its first year, winter 2013-14, Seekers Media produced six episodes of SnowSeekers TV support from TELUS, through its Community Access Programming production support program. The series is also supported by Canadian Rockies International Airport, Resorts of the Canadian Rockies, The Alberta Media Fund and Heritage Canada.

 “This season the production will expand to cover nineteen destinations,” says Jim Barr, executive producer and CEO of Seekers Media.

Six episodes in Alberta and 13 in British Columbia will showcase an array of winter destinations, revealing their special features and profiling local personalities.

TELUS Optik TV subscribers will have access to SnowSeekers programming for free on-demand in 2015 and each episode will be presented in a longer format.  The SnowSeekers web site will show short segments. In all, there will be around 100 short videos showcasing B.C. and Alberta’s premier winter destinations to be published on SnowSeekers over the next year.

About Seekers Media

Since 2009, via its two digital media channels, SnowSeekers and FestivalSeekers, Seekers Media has been delivering winter and festival content, which includes a suite of advertising campaign packages for innovative partners. This is the sixth season of TV production for Barr, while Chris Wheeler, director of photography, has been producing short-form video for more than six years.  In 2010, he documented the Olympic Torch Relay for the Canadian Tourism Commission and VANOC. 

About TELUS Optik Local

TELUS Optik Local is where TELUS showcases relevant, local, community-produced content, available through Optik TV On Demand. At Optik Local, we feature projects that encourage local storytelling and creative pursuits. For more information on Optik Local, please visit

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