Marmot Basin

"My Jasper" immortalizes the town in song

Edmonton songstress pens original song in tribute

JASPER, ALTA. – Edmonton based singer/songwriter Jessica Heine lent her incredible talent and time to Jasper, Alberta, with the recording of "Give Me Jasper". The song debuted as the soundtrack behind Jasper’s new destination video, which was shown May 11, 2012 at a joint Tourism Jasper/Brewste/VIA Rail reception for international tour and travel partners at Rendezvous Canada in Winnipeg, Manitoba.

The song supports the "My Jasper" regional/long haul Canada campaign launched on May 12, 2012 and utilized images in a social media context to emphasize the authentic nature of the destination

“Rather than include generic soundtracks, we want to put forward content that captures the stories of Jasper from a more personal perspective," says Maggie Davison, CEO Tourism Jasper. "Jessica’s enthusiasm, emotion and obvious connection to Jasper resonate throughout 'Give Me Jasper' and we were incredibly fortunate to have an artist of her calibre write very moving song."

Celebrate with Jasper

Discover why Jasper is one of the top Canadian Rockies destinations.

Click here to start planning

According to Davison, the objective was to “create a regional campaign that is based on an understanding of what our guests believe to be our product and cultural truth. Essentially, understand what motivates our guests to visit Jasper and then create imagery and messaging that speak to that truth from an authentic traveler to traveler perspective. Jessica, through her song ‘Give Me Jasper’, has captured the authenticity of the destination.”

Jessica was also a part of the "My Jasper" regional campaign and her personal Jasper story was featured in both the Edmonton Journal and Calgary Herald.


"Give me Jasper" can be downloaded at the Jasper landing page www.myjasperstory.com.

Edmonton singer/songwriter Jessica Heine (hi-na) is making a name for herself with her engaging onstage personality, eclectic, meaningful songwriting, and incredible voice, which has been described as “astonishingly beautiful”, “soulfully strong”, “vibrant” and “simply lovely”, while her performances have been described as “honest and engaging”, “genuine”, “authentic” and “unique”.  

Rhea March of U22 Productions was quoted as saying that “her songs take you by the hand and lead you on a journey” and Lionel Conant from Fort St. James’ Cottonwood music Festival said of Heine that “her songwriting defies categorization, just as her voice defies assumption.”  

Heine makes every show (small or large) an intimate and lovely experience and leaves her audiences wanting more, more of her stories, more of her songs, and more of her exquisitely angelic and incredibly powerful voice.

Related Articles

Share this page!

Jasper / Marmot Basin on SnowSeekers


New On SnowSeekers

Follow SnowSeekers

  • Sign up and we’ll send you the latest news, event details and product updates.

Winter Driving Tips

Winter is here and the snow is in the mountains. Click here for winter driving tips and get their safe.Read more


Keep up to date on everything snow this winter via Facebook, Twitter and YouTube.

SnowSeekers Challenge

Build your epic ski bucket list, win prizes and more! Learn more


Not sure what resort to visit next? Our Resort Recommender will tell you where to go, based on what you want. Check it out