Our Contributors


– Founder, President, Writer, and Host

Jim Barr

From slopes to hiking trails, for over 20 years Jim Barr has been exploring Western Canada, on both sides of the Canadian Rockies. For several years, Barr shared his adventures as a travel writer in both newspaper and magazines, becoming an expert on the slopes, resorts, cities and everything in between.

His strong people skills and acute business sense have given Barr the key tools to helping others, especially not-for-profit groups. Barr has worked with a number of major charities, raising both funds and support – including Big Brothers, Big Sisters through a Climb for Kids program. Through this initiative, Barr travelled to some pretty lofty heights, including Everest Base Camp and Kilimanjaro and along the way, met some amazing people.

He owns his own business, Track & Trail Adventures, a company that specializes in pairing unique, sometimes remote destinations with the Wilderness Medical Society, providing hands-on opportunities for doctors and other medical personal to learn right in the field.

As for SnowSeekers, "That’s the fun part – I get to introduce the world to some of my favourite places, the best destinations that Western Canada has to offer."



– Director of Photography

Brandon Boucher, 2010 Canada

A graduate of NAIT’s Digital and Interactive Media Design program in Edmonton, Alberta, Brandon Boucher is now in his third season of production on SnowSeekers TV. What started out as a hobby has now grown into a passion, and a show that's broadcast via SHAW Communications to four million homes across the country.

Already an established filmmaker, Boucher has mastered the art of short-form video (2-3 mins). He's shot and edited over 120 segments since joining SnowSeekers and has amassed a library of approximately six hours of B-roll.

A student of the game who is continually broadening his horizons through workshops and mentorships, Boucher has honed his craft through AMPIA workshops (Alberta Motion Picture Industries Association) and digital storytelling workshops for an Aboriginal program. Last season things came full circle, as Boucher went from student to teacher.

Working with a group of students from his alma mater, Boucher oversaw the complete production of a documentary, "Sunny on the Slopes." The 14-minute film was produced on behalf of the Canadian Ski Instructors Alliance, saw a young girl, newly immigrated to Canada, learn to ski. The students filmed her progress from her first lesson on a small city hill to her graduation to a ski resort in the Canadian Rockies. Along the way, Boucher shared his knowledge and passion with the students, guiding them every step of the way. The film has since been distributed nationally to inspire other children to hit the slopes.

"Working with the SnowSeekers team is a fantastic opportunity to put my skills to great use, and overseeing the photography and creative end of our videos allows me to really stretch my wings. I don’t think there is a better gig out there than the one I have right now."



– Web, Community & Mobility Manager / Writer

Rick MacDonnell, 2010 Canada

The lone Maritimer on the SnowSeekers staff, Rick MacDonnell moved to Western Canada all the way from small town Inverness, Nova Scotia. Originally hired as a researcher and writer, MacDonnell's responsibilities have increased exponentially since joining the team in the fall of 2009.

Now serving as the primary web editor, lead writer, and community & mobility manager, MacDonnell didn't even know how to ski until a few years ago. Growing up on the east coast, he didn't have many opportunities to hone his skills on the slopes. But during his time at St. Mary’s University, MacDonnell took a trip out west to Jasper’s Marmot Basin, where he fell in love with the exhilaration that only comes with flying down an 8,500 ft mountain. 

After graduating from St. Mary’s with a degree in English and Philosophy (exactly why, he can't even tell you), MacDonnell attended the Publishing program at Ryerson University in Toronto. It was there that he cut his teeth as an editor with Colborne Communications, where he was able to work on publications as varied as medicine, franchising, and philanthropy. 

With SnowSeekers Inc., MacDonnell has finally been afforded the opportunity to blend his two greatest passions: writing and sports. Still a relative newcomer to Canada’s greatest snowbound destinations, MacDonnell is nonetheless throwing himself headlong into the deepest pow that SnowSeekers can provide. 

"What really excites me is making connections with people, be that with an article, the SnowSeekers smartphone app, or a social media conversation. SnowSeekers has allowed me to connect with people all over the world, while exploring the best that Western Canada has to offer. I'm not sure it gets any better than this."




– Field Reporter / Writer

Sterling is stoked to be the Snowseekers field correspondent on the beautiful Vancouver Island. Bringing not only a passion for skiing but also an eye for phottography, we are very excited to have him on board as part of our team. A great sample of Sterlings work can be read here and here.



– Field Reporter / Writer

A seasoned professional and avid winter sport enthusiast, Snowseekers is always excited to have Barb on the team covering winter adventure across the region. We are especially proud of the amazing coverage of Ft. McMurray/Wood Buffalo options for winter adventure that can be read here.



– Field Reporter / Writer

Having our reporters out in the field means that we are able to collect the latest information and get it to our readers when they want it most. When looking for adventure in Jasper, Alberta we are able to provide the most up-to-date coverage with help from our contributors like John Korobanik. We were first on the scene after an incredible 40 cm dump, read more about it here.

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