Our Team

CEO & Chief Window Washer

From slopes to hiking trails, for over 20 years Jim Barr (aka Doc Pow) has been exploring the Pacific Northwest of North America, on both sides of the Canadian Rockies. Jim shared his adventures as a travel writer, TV producer and mobile developer in almost all forms of traditional and new media,becoming an expert on the slopes, resorts, cities and everything in between.
“I get to introduce the world to some of my favourite places in the Pacific Northwest. Even better, I get to do it with an outstanding team of correspondents who help educate and inspire snow and festival seekers to get out and explore. In 20 years of reporting and producing content about this region it continues to amaze me. The opportunities in this part of our world are endless. Jim’s Linkedin Profile



Lisa Monforton was a confirmed winter-dreading flatlander living in Southern Ontario, before moving to Calgary just more than a decade ago.
Since the first time she experienced the Rockies in winter, clipping on skis at Nakiska, she wondered why she hadn't done this a lot sooner. She was quickly cured of her winter-weariness and has come to appreciate Alberta’s longest season.
Lisa is a long-time journalist, and most recently was the travel editor at the Calgary Herald for the past 10 years. She continues to write freelance for a number of publications. When she’s not travelling, or skiing,  she enjoys the peace of snow-shoeing, hiking, cycling and camping. Lisa's LinkedIn profile 



Project Manager & Business Development

An ex-pat from Ireland, Ally is a seasoned sales & marketing professional with 15 years of experience in business development, direct sales & strategic marketing, in three continents. Ally approaches her assignments with a unique combination of creativity and plays a mean fiddle!  Her past clients as a senior marketing and media manager include St Eugene Resort, Mountain Spirit Resort, and British Petroleum. Allyson’s Linkedin Profile 




Content Manager

Nancy is a bit of a mixed bag. When she is not hitting the slopes or riding her bike, she gets creative. With an arsenal of marketing, photography and design, combined with an extensive background in photojournalism, print and web design. She is always on the lookout for new and exciting ventures to be a part of.




Social Media Manager

Our new Social Media Manager is perfect for the job. Summertime sees Zuzia searching for festivals but let the snow fly and it’s a different story. Zuzia loves snow, mountains, and snow on mountains. She’s been an enthusiastic snowboard instructor for a dozen years, a quiet freelance writer for a few, and has led a patient existence through “learning opportunities” for several more. The wait to further explore her passion is over, and Zuzia is now excited to be a member of the Seekers team for both SnowSeekers and FestivalSeekers.



Social Media and Marketing Advisor

Rebecca joins Seekers Media as a coach for social media and content manager Nancy Shields, a 10-person network of social media reporters sprinkled across Alberta and B.C. Rebecca is an avid blogger, who loves food, coffee, travel, her bike and her 11-year-old son. She instructs courses in Social Media Marketing and Blogging at BCIT and has written three books on social media marketing for newbies.  



Digital Strategist

An avid snowboarder, thirsty traveller, and SnowSeekers advocate, Van Horn has been travelling and spreading the Snow Seekers message across Western Canada and the United States for years. When not avoiding close calls on the ski hill, Van Horn enjoys building the Snow Seekers brand, spending time with his family and tinkering with motorbikes. His favourite snow destination (so far) is Whitefish, MT. 




DAVID CHAN (Edmonton)
Web Developer

Born and raised in Alberta, David has spent much more of his time on computers than on the slopes, due to the tendency for trees to get in his way. With a computer background from NAIT and a heavy dose of self-taught skills, David first worked with Seekers when he helped to code a management system for the company as a school project. He has since moved on to working for Seekers, maintaining and updating its digital properties.





Video Producer

For 106 days, Chris travelled across Canada producing daily social media short-form videos on the progress of the 2010 Olympic Torch Relay, working with the Canadian Tourism Commission, Coca-Cola and The Royal Bank of Canada. Now Chris is one of Canada’s leading video and social media producers. Chris joins Doc Pow, Dan Wilberg and Kris Wedgewood.





DAN WILBERG (Edmonton)

Graduate of Grant MacEwan's media production program, Dan has been a video and music producer for over six years. For the past two years he has been sharpening his craft in constructing a host of videos for Seekers Media that gathers our audience's attention.

Dan's talents in using visual queues and a solid music track help ensure that when the video gets viewed, it will not only retain its audience, but inspire them to share it.





Crai Bower (Seattle) – Crai is a media producer and hosts a weekly travel talk show on National Public Radio with Europe’s Rick Steves. You will find his stories Forbe’s Magazine, MSN.com, National Geographic Traveller, and dozens of regional and daily newspapers and in-flight magazines.




Liz Fleming (Toronto) - Liz’s travels have taken her from coast to coast to coast in Canada and taken her abroad to Iceland, Botswana, Thailand, Argentina, Singapore, Uruguay, Hong Kong, Tahiti and beyond. Her adventures have included riding on the Orient Express and the Rocky Mountaineer, skiing with Olympians in Whistler and feeding wild sharks in Bora Bora. She’s always ready for the next adventure. Liz’s work appears regularly in major Canadian publications. In 2011, she published two Amazon ebooks: Since You’re Here We Might As Well Shag and 207 Travel Tips Because 101 Just Wouldn’t Have Been Enough. She’s written a travel gear column for the Toronto Star and is thrilled to bring that expertise to SnowSeekers’s readers.




Mark Sissons (Vancouver) – National Geographic Traveler, The Huffington Post, the Vancouver Sun and many other media outlets rely on Mark’s first person content to help drive audience interest to destinations around the world.





Shelley Arnusch (Calgary) is a National Magazine Award-winning writer living in Calgary, AB. A mountain girl at heart, Shelley started skiing at the age of seven at Banff's Sunshine Village and has been hooked ever since. She has written for Skier Magazine, Mountain Life, the Ski Press and the CMH Journal and contributed the foreword essay for the photo compilation book of work by her good friend Blake Jorgenson, whom she met during her years living in Whistler.


Curt Derbyshire (Crowsnest Pass) is a regular contributor to the Crowsnest Pass Promoter and the Pincher Creek Echo and brings his unique brand of levity to the SeekersMedia team. A lifelong skier, Derbyshire is excited to bring his passion for all things winter to the Seekers' audience.




Megan Arn (Jasper) has a brilliant career in tourism development spanning over 10 years.  Her background includes being on the sales and marketing team for The North Face, VIA Rail, Marmot Basin, Tourism Jasper, and Tourism Whistler. Arn brings a “worldly” view to her writing style. 






Lisa Kadane (Calgary) is a Calgary based writer recently re-joining the freelance world after a seven-year stint as a lifestyles reporter at the Calgary Herald. Recent credits include WestJet’s Up!, Powder, Western Living and Swerve Magazines. She also writes the Spirited Calgary cocktails column in the Calgary Herald. Kadane is excited to be once again writing about her passions of skiing, festivals and travel - now with two young kids in tow - and looks forward to helping Seekers expand its “family friendly” content offerings.



Sterling Todd Keys (Comox), a former Albertan, now finds himself residing in the heart of the Comox Valley and within a stone’s throw of one of Canada’s deepest snowpacks at Mount Washington. A habitual photographer and writer by nature, his continued presence on the SnowSeekers Facebook page eventually led to him joining the team as a correspondent for SnowSeekers.



Steve MacNaull (Kelowna) lives in the land of champagne powder snow and blue skies – the Okanagan. When not skiing Silver Star Mountain Resort near Vernon, Big White Ski Resort near Kelowna and Apex Mountain Resort near Penticton, he writes business, travel and real estate pieces for newspapers such as the Vancouver Province, Calgary Herald, Edmonton Journal and Kelowna Daily Courier. He's also been known to take the odd photo. Oh, and in the summer he water skis.


Paula Worthington (Calgary) is based in Calgary and grew up skiing the ski resorts of Alberta and B.C. By day, she is vice-president of a Calgary-based public relations agency. Always up for an adventure, she further flexes her creativity through lifestyle and travel freelance writing. She has contributed to Swerve Magazine, Calgary Herald and Postmedia News Network, among others. No stranger to the ski and travel industry, Worthington previously managed media relations for various Western Canadian ski resorts and also worked on the marketing team at WestJet. She looks forward to covering "off the beaten path" stories. Author of the blog, www.betterthansittingathome.com


Joanne Elves (Calgary) As a freelance travel writer, Elves roams the world looking for the odd, the unusual, the inspiring and the great travel stories but admits when there is sun and snow - that's the best story of all. Recent writing credits include The Calgary Herald travel section and blog; Canadian Running, Wild Travel, and WestJet's Up! magazines. Her "other job" is director of operations for a wind energy company. Elves looks forward to contributing her talents to Seekers Media.


John Korobanik (Edmonton) has been writing about skiing since his days in Nelson in the 60s covering Canada’s national ski team. Honoured in 2010 with the International Ski Federation’s North American ski writer of the year, he’s an avid skier and outdoorsman. His 49 years in the media includes covering various Olympics and world championships, travelling to nearly 30 countries around the world to write sports, recreation, travel and food features for various newspapers and magazines. Ski writer for the Edmonton Journal for about 15 years – before being told he’s too old to be a ski writer, he’s looking forward to proving them wrong.  


KAMREN FARR (Rossland)
Strategic Business Advisor

Kamren is stoked to contribute to the growth and evolution of Seekers Media as we continue to empower people to connect with their passion for adventure and "live like a local."Kamren Farr (MBA) has worked with Doc Pow and Seekers Media as a strategic business advisor since 2009. Kamren's background includes working with over 30 tech start-ups in the Digital Media, Clean-tech, Industrial Products, Energy and Professional Services industries in the areas of product development, market intelligence, business strategy, sales channel development and venture financing. Farr's aim is to harness innovation and creativity and help transform these businesses into high-performance companies that have a positive impact in the world. Kamren's Linkedin Profile


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