Our Team

JIM BARR (aka Doc Pow)
CEO & Chief Window Washer

From slopes to hiking trails, for over 20 years Jim Barr (aka Doc Pow) has been exploring the Pacific Northwest of North America, on both sides of the Canadian Rockies. Jim shared his adventures as a travel writer, TV producer and mobile developer in almost all forms of traditional and new media,becoming an expert on the slopes, resorts, cities and everything in between.
“I get to introduce the world to some of my favourite places in the Pacific Northwest. Even better, I get to do it with an outstanding team of correspondents who help educate and inspire snow and festival seekers to get out and explore. In 20 years of reporting and producing content about this region it continues to amaze me. The opportunities in this part of our world are endless. Jim’s Linkedin Profile



Lisa Monforton was a confirmed winter-dreading flatlander living in Southern Ontario, before moving to Calgary just more than a decade ago.
Since the first time she experienced the Rockies in winter, clipping on skis at Nakiska, she wondered why she hadn't done this a lot sooner. She was quickly cured of her winter-weariness and has come to appreciate Alberta’s longest season. Lisa is a long-time journalist, and most recently was the travel editor at the Calgary Herald for the past 10 years. She continues to write freelance for a number of publications. When she’s not travelling, or skiing, she enjoys the peace of snow-shoeing, hiking, cycling and camping. Lisa's LinkedIn profile


Content Manager

Nancy is a bit of a mixed bag. When she is not hitting the slopes or riding her bike, she gets creative. With an arsenal of marketing, photography and design, combined with an extensive background in photojournalism, print and web design. She is always on the lookout for new and exciting ventures to be a part of.


Social Media Manager

Our new Social Media Manager is perfect for the job. Summertime sees Zuzia searching for festivals but let the snow fly and it’s a different story. Zuzia loves snow, mountains, and snow on mountains. She’s been an enthusiastic snowboard instructor for a dozen years, a quiet freelance writer for a few, and has led a patient existence through “learning opportunities” for several more. The wait to further explore her passion is over, and Zuzia is now excited to be a member of the Seekers team for both SnowSeekers and FestivalSeekers.


Social Media and Marketing Advisor

Amber is a marketing and communications professional with deep knowledge of digital and social media. She has more than 10 years of diverse experience under her belt. Her passion for merging storytelling, technology and strategy have introduced her to a variety of industries, including tourism, telecommunications and outdoor lifestyle. Amber is a proven leader, project manager, and strategist.


JIM HAMMEREL (California)
Digital Strategist

Having spent time in wonderful mountain towns across western Canada and the US, Jim landed in Lake Tahoe and dive into the world of digital marketing. An avid skier, mountain biker, backpacker, and pilot, Jim tries to make the most of his time outside when he's not in front of a computer.


DAVID CHAN (Edmonton)
Web Developer

Born and raised in Alberta, David has spent much more of his time on computers than on the slopes, due to the tendency for trees to get in his way. With a computer background from NAIT and a heavy dose of self-taught skills, David first worked with Seekers when he helped to code a management system for the company as a school project. He has since moved on to working for Seekers, maintaining and updating its digital properties.

David's day-to-day includes maintaining and evolving Seekers' online and mobile offerings to ensure the ever-growing audience has the best access to information, enabling them to maximize its winter and festival adventures.



Michelle Leroux works as a freelance public relations and communications consultant from Bandit Farms, her and her boyfriend’s farm, in Pemberton, BC.

Michelle’s experience as a public relations professional within the sport, tourism and destination travel industry spans almost fourteen years. Clients of Michelle Leroux PR include Red Bull, Whistler Blackcomb, Destination BC, Scandinave Spa Whistler, the Resort Municipality of Whistler and Trek Dirt Series Mountain Bike Camps.

With a passion for community, storytelling and building awareness for awesome events and destinations, Michelle is excited to be a member of the Seekers team. She is also a board member for Whistler Community Service Society, an organization providing programs and services supporting social sustainability.


Meredith Kemp is a senior marketing professional with a passion skiing, mountain biking and all things outdoors. As the founder of Amplify Marketing Management she advises tourism and mountain sports brands on how to create an emotional connection with consumers by strengthening their brand. Previously Meredith was Brand Marketing Manager for Whistler Blackcomb, she has been a member of provincial and national level ski industry Marketing Committees tasked with growing the sport of skiing in Canada and increasing skier visits to British Columbia. What Meredith enjoys most about the Seekers Team is "they share my love of skiing and exploring what surrounds us."



Crai Bower (Seattle)

Crai is a media producer and hosts a weekly travel talk show on National Public Radio with Europe’s Rick Steves. You will find his stories Forbe’s Magazine, MSN.com, National Geographic Traveller, and dozens of regional and daily newspapers and in-flight magazines.


Liz Fleming (Toronto)

Liz’s travels have taken her from coast to coast to coast in Canada and taken her abroad to Iceland, Botswana, Thailand, Argentina, Singapore, Uruguay, Hong Kong, Tahiti and beyond. Her adventures have included riding on the Orient Express and the Rocky Mountaineer, skiing with Olympians in Whistler and feeding wild sharks in Bora Bora. She’s always ready for the next adventure. Liz’s work appears regularly in major Canadian publications. In 2011, she published two Amazon ebooks: Since You’re Here We Might As Well Shag and 207 Travel Tips Because 101 Just Wouldn’t Have Been Enough. She’s written a travel gear column for the Toronto Star and is thrilled to bring that expertise to SnowSeekers’s readers.


Mark Sissons (Vancouver)

National Geographic Traveler, The Huffington Post, the Vancouver Sun and many other media outlets rely on Mark’s first person content to help drive audience interest to destinations around the world.


Lisa Kadane (Calgary)

Lisa is a Calgary-based writer recently re-joining the freelance world after a seven-year stint as a lifestyles reporter at the Calgary Herald. Recent credits include WestJet’s Up!, Powder, Western Living and Swerve Magazines. She also writes the Spirited Calgary cocktails column in the Calgary Herald. Kadane is excited to be once again writing about her passions of skiing, festivals and travel - now with two young kids in tow - and looks forward to helping Seekers expand its “family friendly” content offerings.


Paula Worthington (Calgary)

Paula is based in Calgary and grew up skiing the ski resorts of Alberta and B.C. By day, she is vice-president of a Calgary-based public relations agency. Always up for an adventure, she further flexes her creativity through lifestyle and travel freelance writing. She has contributed to Swerve Magazine, Calgary Herald and Postmedia News Network, among others. No stranger to the ski and travel industry, Worthington previously managed media relations for various Western Canadian ski resorts and also worked on the marketing team at WestJet. She looks forward to covering "off the beaten path" stories. Author of the blog, www.betterthansittingathome.com


Joanne Elves (Calgary)

As assistant editor at Seekers and a freelance travel writer, Elves roams the world looking for the odd, the unusual, the inspiring and the great travel stories but admits when there is sun or snow - that's the best story of all. Recent writing credits include; The Globe and Mail Drive, The Calgary Herald travel section; Canadian Running, Canadian Cycling, and WestJet Magazines. Her "other job" is director of operations for a wind energy company. Her favourite stories can be found on her website Joanne Elves – on the go


Chris Wheeler (Whistler)

For 137 days, Chris traveled across Canada producing daily social media short-form videos on the progress of the 2010 Olympic Torch Relay, working with the Canadian Tourism Commission, Coca-Cola and The Royal Bank of Canada. Now Chris is one of Canada’s leading video and social media producers. Chris joins Doc Pow, Dan Wilberg and Kris Wedgewood.

Debbie Olsen

Debbie Olsen is a writer, traveler, photographer, and adventurer. She writes a regular travel column for the Calgary Herald and has contributed to 9 Fodor’s guidebooks about Alberta. Follow her on Twitter @wanderwoman_Deb.

Elizabeth Chorney-Booth

Elizabeth Chorney-Booth is a Calgary based-freelance writer. A former music journalist, Elizabeth now focuses on matters of food, arts, and travel and her work has appeared in The Globe and Mail, WestJet Magazine, Avenue, The Calgary Herald and many other print and online publications. When she’s not writing about her various adventures Elizabeth is in the kitchen creating recipes as one of the faces behind the revamped Best of Bridge series of cookbooks. She lives with her husband and two children, who have gotten used to jumping in the car and setting off to discover new and exciting things in Western Canada and beyond.

Kristen Gill

Award-winning writer and photographer Kristen Gill produces content for various publications, such as The Guardian, Seattle Times, Adventure Travel News, Travel Weekly, and more. Featured as a travel expert on MSN, CBS Travel, and BBC’s “The World” on NPR and PRI, she is a Board Member of Travel Massive Seattle (www.travelmassive.com) and a Founding Member of the Adventure Angels (www.adventureangels.org).

Sheri Landry

Based in Edmonton, Alberta, Sheri is the owner of This Birds Day (thisbirdsday.com), an online magazine for Canadian women that shares tips, trends and inspiration for living life with style. Armed with a passion to explore every part of Canada, she shares her travel experiences through her freelance writing. Sheri is frequently sought out by media for her expertise and has appeared on a variety of television morning shows and newscasts.

Kenton DeJong

Kenton de Jong is a 24-year-old travel blogger from Regina, Saskatchewan. A lover of history and culture, Kenton has traveled around the world only to discover his favorite place is right back home here in Canada. He now travels Western Canada discovering history, making memories and sharing his stories with the world.

Jody Robbins

Jody Robbins is an award-winning travel writer and the voice behind Travels with Baggage, cited as one of Canada's best travel blogs. Her first book: 25 Places in Canada Every Family Should Visit will hit the shelves in spring 2017, to coincide with Canada's 150th Birthday celebrations. Follow her adventures on Facebook, Twitter and Instagram


Seekers Media Influencer Network


Leigh McAdam This curious travel and outdoor adventure expert is a multi-award winning blogger (Top 5 Blogs in Canada, 2015, Group of Seven Best Canadian Travel Blogger, 2015). She has 10,000 and counting followers on Twitter and averages 50,000-plus visitors per month to her website. McAdam is also author of Discover Canada: 100 Inspiring Adventures.


Rebecca Bollwitt Rebecca built her first website in 1997 and she has been blogging about life in BC since 2004 on Miss604.com, which has since become BC's most award-winning blog. In 2010, Rebecca literally wrote the book on Blogging to Drive Business, and she has been named one of BC's Top 100 Women of Influence by the Vancouver Sun. In 2016, she won Variety International's media award and she welcomes an audience of 80,000 to her blog and social media channels each day.


Powder Matt is a writer, author, adventurer, traveler, outdoor guide, catalyst for positive change, health crusader and sport coach. With 40 years of living and breathing mountain culture, Matt developed an industry leading initiative to get Western Canadian kids active and healthy in winter, inspiring 10 thousand avid lifelong skiers as the creator of the RCR Grade 2 Fun Pass- a complimentary season ski pass given to seven year olds to ski for free at all RCR resorts- a true catalyst!


Jeff Bartlett Adventure travel photographer and writer, based in Jasper, AB. Bartlett has more than 120,000 followers on Instagram and has traveled the world.


Dax Justin is an explorer and landscape/adventure freelance photographer based in the Canadian Rockies. His photographic work focuses on outdoor adventure, landscapes, mountain lifestyle, and sports. Dax specializes in capturing the essence of landscapes and the soul of adventure through displaying moments rooted in passion, culture, and emotion.

He has worked with some of the world’s top brands for over ten years and now partners with destination marketing organizations undertaking self-initiated expeditions. His work has been featured in national and international publications including Matador Network, the Travel Channel, Hootsuite, The Weather Network, Canadian Geographic, CBC, Shaw TV, HYPEBEAST and Instagram.


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