For Immediate Release
Aug. 6, 2012 – Edmonton – Seekers Media has added some spice to the special sauce in its business model by welcoming seasoned editor Lisa Monforton to its team.
This addition further enhances Seekers’ ability to deliver compelling and authentic content to snow and festival seeking audiences.
Monforton, former Edmonton Journal and Calgary Herald travel editor, brings with her more than 20 years of experience with marrying words and pictures, bolstering Seekers Media’s strength as the best source of timely snow, travel and entertainment information.
Monforton’s role as SnowSeekers & FestivalSeekers editor will also include head coach for the growing team of correspondents.
“Welcoming Lisa to our team is a stellar development in Seekers Media’s continued evolution,” said Jim Barr, CEO Seekers Media. “We welcome her to not only manage content within the two websites and our mobile offerings but to draw upon her vast travel expertise to help mentor our correspondents on how they can strengthen their story-telling abilities.”
Seekers Media launched its correspondents network in January 2012 and is expanding this winter.
The award-winning journalist and SAIT PR & Communications instructor joins the team to help ensure Seekers Media rewards audiences with authentic, first-person content.
“Seekers Media is a multi-faceted content provider that I am excited and proud to work with,” said Monforton. “No one else is providing adventure seekers with this type of information in such a user-friendly format.
“I’m very much looking forward to working with Jim and the team as we expand the company’s portfolio and provide valuable and timely content to our audiences.”
Heading into its fourth winter season, SnowSeekers is a leading source of information for planning winter getaways in the Pacific Northwest. With a suite of tools spanning mobile, online and social media channels, SnowSeekers empowers winter enthusiasts to plan the best experiences possible. Sharing through our smartphone app and social media tools help people get the most out of their time at a destination.
For more information please visit www.snowseekers.ca
Contact: Jim Barr Lisa Monforton
CEO, Seekers Media Editor & Correspondents Mentor
780.983.9913 [email protected] 403.870.7724 [email protected]