For Immediate Release
June 7, 2012- Edmonton – Seekers Media, the producers of SnowSeekers and FestivalSeekers, is pleased to announce a new partnership with the National Research Council of Canada (NRC) around the furthering of its smartphone app interests. “Seekers Media is thrilled to welcome John Devitt to our team. Devitt, past Executive Director of the Revelstoke Chamber of Commerce and Revelstoke Tourism, will be working to uncover the value of augmented reality and how it can assist the tourism industry to not only see more butts in their seats but also increase the net promoter score of a destination,” explains Seekers Media CEO & President Jim Barr. Augmented reality is not new, but in the past few months has seen a surging amount of interest. “Devitt’s mission is to uncover just what this technology can do if we were to bring it into our line of SnowSeekers apps,” says Barr.
Google is launching their new Google glasses this fall and when you wear them, it will tell you the weather by looking outside, or connect you with friends virtually. For a taste of the technology we suggest you have a look at this Google video, http://youtu.be/9c6W4CCU9M4
Seekers Media has been focused on producing quality smartphone apps since June of 2009 – launching its initial SnowSeekers Go-Guide that same fall. Since then its mobile developments have been a two year finalist within the Digital Alberta awards and most recently its SnowSeekers app was written up in a Los Angeles Times story on how technology was helping to improve skier experience. Seekers Media now takes on for hire app production working with communities including Vulcan, AB and The City of Cranbrook to produce their own apps utilizing Seekers smartphone software and production experience.
“With now over 200,000 ‘seekers’ connected to us, it is exciting to see what additional value we can bring to them incorporating additional technology into our offerings,” explains Barr. “Morgan Stanley is predicting that by early 2014 there will be more of us accessing the internet via mobile devises than by traditional desktop. With a fact like that only a year and a half away, it’s critical for us at Seekers Media to keep our pulse on how to maximize the potentials of these devices.”
Over the next few months Seekers Media will be reaching out to industry connections to gather their feedback on the technology and how it might work with them to bring their destination additional value.
Seekers Media Inc
Seekers Media has been recognized as one of Canada’s most innovative new media companies. By producing first person video/editorial/social content and distributing it through innovative means Seekers Media puts butts in seats—chair lifts, tourism destinations, and Western Canada’s top festival attractions. The company is the curator of www.SnowSeekers.ca and www.FestivalSeekers.com, both of which have their own content production teams fueling online e-newsmagazines, thriving social media presences and digital guidebooks (smartphone apps for iPhone, BlackBerry, and Android).
For additional details please contact:
President; Seekers Media Inc
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