Seekers Media and Game Plan work together

Seekers Media and Game Plan work together for Olympic Athlete – Driven Social Media Network 

June 7, 2016

POWELL RIVER, BC June 7, 2016 – The Canadian Olympic Committee, The Canadian Paralympic Committee, Sport Canada and the COPSI Network are working with Seekers Media to launch an athlete-backed, social media ambassadors network to support the objectives of the organizations’ “Game Plan” initiative, a collaborative program taking a proactive approach to total athlete wellness. 

Game Plan is a comprehensive program designed to look after athletes beyond the arena of competition; focusing on the areas of career management, mental health, education, skill development and a mentor network. The athlete-backed social media network, supported by Seekers Media, will help to actively convey Game Plan’s objectives and messaging through the social sphere where athletes are more likely to engage in the conversation.

“This network of athletes will create an authentic voice for Game Plan. It’s the voice of a subset of athletes talking to their peers in sport about topics important and relevant to all athletes,” says Jeremiah Brown, 2012 Olympian and Game Plan National Manager for the Canadian Olympic Committee. “We are developing this network to build community across sports and start a conversation about what total athlete wellness means from the athletes’ perspectives.”

Brown continues, “We know these conversations are already happening online. It’s a space Game Plan needs to be active in so we can naturally engage our athletes and speak ‘with’ them, rather than ‘at’ them.” 

The Game Plan athlete network will feature a series of members of Canada’s Olympic and Para-Olympic athlete team, and will see athletes generate strategic Facebook, Twitter and Instagram content to be featured on the social media pages of Game Plan.

Seekers Media, one of Canada’s fastest growing digital media companies, will launch, train and manage Game Plan’s social media ambassador network.

“The team of content marketing experts and influencers at Seekers Media will empower Game Plan’s social media channels with content that is of benefit to future and existing Canadian athletes across all Olympic and Paralympic sports,” says Jim Barr, CEO of Seekers Media. “Our team will help the Game Plan social media athletes create and tailor content that is ‘of the moment’, and relevant to the five pillars of Game Plan; career management, mental health, education, skill development and a mentor network.”

The athletes who will represent Game Plan as social media ambassadors are:

Tyler Mosher - Paralympian/Snowboarding Tyler, a walking paraplegic, is a Vancouver 2010 Paralympian in para-nordic skiing, the 2009 world champion in para-snowboard and 2014 Paralympian for para-snowboard. In Sochi 2014 he took 12th spot in the men’s snowboard cross.

Justin Warsylewicz - Olympian/Speed Skating

In 2004 Justin became the all round champion at the World Junior Championships. A heart irregularity made him miss the first part of the 2004-2005 season but after surgery for a catheter ablation, Justin returned to the ice a few weeks later to defend his national title. He still holds the 3000m and 5000m Junior Canadian records and the senior record for the Men’s Team Pursuit (2007) with Arne Dankers and Denny Morrison. At the 2006 Olympic Games, Justin was part of the silver medal winning team for Men’s Team Pursuit. He also finished second in the same event at the 2007 World Single Distance Championships. 

Kirk Muyres - Junior Champion Curler

Kirk is a curler and former Canadian junior champion playing third for the Saskatchewan’s Steve Laycock team. In 2011 the team competed in the World Junior Curling Championships and came in fourth.

Cassie Hawrysh - Olympian/Skelton

Cassie is a former varsity volleyball and track and field athlete – turned Skeletor. A spur of the moment move to Calgary in 2009 launched her skeleton career and has since earned numerous podium finishes and two World Cup 4th-place medals.

Mercedes Nicholl - Olympian/Snowboarding

Mercedes is a veteran of the Canadian women’s halfpipe team who competed in her third Olympic Winter Games at Sochi 2014, finishing 25th. At Vancouver 2010 she posted the second-best Olympic result ever by a Canadian halfpipe snowboarder (male or female) when she finished sixth. After a long journey recovering from a concussion sustained in the halfpipe in Sochi 2014, where Merecedes fell the equivalent of three stories, she has re-entered professional competition and is currently a member of the 2016-2017 Canadian National Snowboard Team.

Joel Dembe - Paralympian/Tennis

Joel is a three-time Canadian champion in wheelchair tennis and has reached the Canadian championship final four straight years leading into 2015. He has also partnered with Philippe Bedard for four consecutive Canadian doubles titles. Joel competed at the 2011 Guadalajara Parapan American Games and the London 2012 Paralympic Games and was also was a member of Canada’s seventh-place 2014 BNP Paribas World Team Cup squad.

Dylan Moscovitch - Olympian/Figure Skating

Dylan competes with Lubov Ilyushechkina in Senior Pairs figure skating. They are two-time Canadian national medalists, have won multiple top-five placements internationally, and capped off the 2015-2016 season with a seventh place finish at the World Championships. Dylan is known for his remarkable strength allowing the pair to continually push creative boundaries. With his former partner Dylan is the 2013 Four Continents silver medalist, 2014 Olympic team event silver medalist, and 2011 Canadian national champion. 

Valerie Maltasis - Olympian/Speed Skating

Valérie has won a total of 32 medals in international competitions: one at the Olympic Games (a silver at 2014 in Sochi), six at Short Track World Championships (2 silver, 4 bronze), 24 in World Cups (2 gold, 7 silver and 15 bronze), and one at the World Team Championships (1 silver). She’s still holds the Canadian record in the women's 1000m (1:27.895) and six others in Canadian age group events. She has also received Speed Skating Canada's Female Short Track Athlete of the Year Award in 2012 and in the 2013-2014 season.

Brianne Jenner - Olympian/Hockey

Brianne is an ice hockey player and member of Canada's national women's hockey team. She made her debut for the team at the 2010 Four Nations Cup and won a gold medal. In Sochi 2014 she scored a pivotal goal in Canada’s dramatic Olympic women’s hockey gold-medal overtime victory over the United States. 

Marielle Thompson - Olympian/Ski Cross

In 2012, Marielle became the first Canadian to win an individual World Cup Crystal Globe in ski cross after a World Cup podium in Italy in December 2011. In February 2012, she went on to claim her first World Cup victory when she won the women’s final on home snow in Blue Mountain, Ont. Marielle won the Sochi 2014 Olympics in Ski Cross and finished off her season winning the final World Cup race and taking home the Crystal Globe for the second time in her career. In 2015 after winning the first three World Cups of the season Thompson injured her knee in the semi finals of the World Championships in Kreischberg, Austria. Coming back from injury this season Marielle came back with a bang finishing second overall on the Ski Cross World Cup in 2016.

About Seekers Media Inc.

Seekers Media creates content marketing strategies and tools using innovative and integrated marketing methods. Our media and community efforts place partners in front of engaged audiences and help to fuel marketing initiatives. A content marketing and production company; publishers and

About Game Plan

Game Plan is a collaboration between the Canadian Olympic Committee (COC), Canadian Paralympic Committee (CPC), Canadian Olympic and Paralympic Sport Institute Network (COPSIN), and Sport Canada to provide the best resources this country has to offer to our national team athletes – a team that has given so much and inspired so many. Game Plan is a source of competitive advantage for Canada and for Canadian athletes that will position Canada as a global leader in the sport community.

For more information on Game Plan, please visit:

To view the Game Plan video, please click here:

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