December 20, 2012
RED MOUNTAIN, B.C. – The B.C. towns of Rossland and Nelson, and correspondingly Red Mountain Resort and Whitewater Resort, are in the running for the prestigious title of top powder town in Powder Magazine’s annual Ski Town Throwdown competition.
Rossland and Nelson are a combined team in the contest and have beaten out numerous North
American towns to arrive in the finals this week.
Just what is it that is driving these towns and corresponding ski hills to the very top?
There's no disputing the both Red Mountain and Whitewater have incredible powder. Their powder is the champagne stuff - it’s cold, it’s light and it gives riders wings - floating over terrain as if in flight.
It is “hero snow” that excels your skiing/riding to a whole new level. It is beautiful, welcoming snow - powder at its very best.
Rossland and Nelson's ski hills give skiers and boarders what they so desire, the champagne powder.
So far, the 2012/13 season has been gracing these resorts with a huge amount of snow. In fact, I skied 41 cm of fresh, untouched powder yesterday and apparently we have another 15 to 20 that's going to fall on us tonight.
I could go on forever about the world class powder snow. I could also go on in detail about how the terrain at Red allows this powder snow an extended life on the dark North sides of the resort; how the amazing trees lines preserve snow run after run.
However, what really defines Red and Whitewater as the obvious choice for the Ski Town Throwdown is the powder community that is built around these resorts. These are towns populated by people who came for the lifestyle – a lifestyle that includes skiing/riding and an addiction to powder.
We have dances for powder, festivals for powder and numerous events and activities designed around the winter experience.
In Whitewater there is the Cold Smoke Festival (cold smoke being another name for powder). While in Rossland you have the Winter Carnival every January, which is the longest running Winter Carnival in North America.
This town has been celebrating winter for over 115 years. This is a community really loves
The concept of a “ski community” can be planned and manufactured in a commercial sense, but these communities are the genuine article. They were built over the years by people who came for the lifestyle and built a town and a community around that concept. Who know that within 5 years there would be a world-class resort with so many lifts and so much terrain.
These towns have organically grown a ski community and it is that shared love for the sport and mountains that makes these communities true Powder Towns.
The energy and excitement is palatable on a good ski day. The resort terrain rebounds with whoops and hollers and smiles as riders share their experience moving through the snow. Getting ready to ride back up the lift there are high fives and smiles shared between strangers, and the source of happiness is always the same - Wow what great snow!
Riding up the chair with a local it’s not unusual to ask - how did you end up living here? A common reply is “I came here to play and just never left”. They gesture to the terrain around, the powder snow falling gently from the sky and the exuberant folks floating through the snow below the lift. And it makes sense.
Vote for Rossland / Nelson in the Ski Town throw down at http://www.facebook.com/powdermag
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