Nov. 5/10
SUN PEAKS, BC – Tourism Sun Peaks (TSP) is the winner of two 2010 Tourism Excellence Awards through the Thompson Okanagan Tourism Association (TOTA).
Last October’s "I want to be the Snow Bum" campaign took top prize for the Innovative Marketing and Promotions (Tier 2) category at the awards gala dinner held at Sparkling Hill Resort near Vernon, BC last night. The awards ceremony was part of the 2nd annual Thompson Okanagan Tourism Industry Summit.
The Snow Bum campaign was designed to generate both public and media awareness about Sun Peaks as a world class ski destination, leading into Winter 2009/2010. Thanks to strategic targeting through organic Facebook and Twitter buzz, plus editorial pitches to key media publications, the campaign, and ultimately the resort, garnered significant interest around the world.
“Sun Peaks is honoured to be recognized by our peers and this award is shared with the entire Sun Peaks community,” says Christopher Nicolson, President of Tourism Sun Peaks. “The initiative met our objectives of increasing online content as well as awareness of Sun Peaks as one of Canada’s leading ski destinations.
Tourism Sun Peaks also took home the award in the category of New or Enhanced Visitor Experience for the unique Summer Experience program launched in the resort this past summer. This program showcased the best of Sun Peaks’ restaurants and activities. From golf and dine packages, to nature walks paired with three course dinners, there were ten experiences for guests to choose from at all price points
More campaigns and promotions are in the works from Tourism Sun Peaks. After the success of the Snow Bum campaign, TSP is working on a new campaign that will launch mid-November. Keep an eye on www.snowbumcanada.com for details!
Sun Peaks Resort opens for the Winter 2010-2011 season on Saturday, November 20.
Sun Peaks Resort is a four season destination resort located in the interior of British Columbia near Kamloops. Recently declared the 2nd Best Ski Resort in Canada and 10th Best in North America by Condé Nast Traveller Magazine readers, Sun Peaks has three mountains which surround an intimate ski-in, ski-out village. In other seasons, Sun Peaks offers a diverse range of leisure activities including 18 holes of golf as well as numerous events and festivals. Sun Peaks Resort was the first ski resort in North America and is the only resort in Canada to receive the ISO 14001 designation recognizing the resorts environmental policies and practices. Sun Peaks can be accessed by two airport gateways - Kamloops (45 minutes) and Kelowna (2 1/2 hours) and by car, only a 4 ¼ hour drive separates Sun Peaks and Vancouver, B.C.
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